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Manager, Creative
Influential Agent - New York, NY
posted about 1 month ago
About the position
The Manager, Creative at Influential is responsible for leading creative ideation and overseeing the production of dynamic influencer marketing campaigns. This role blends client objectives with insight-driven creativity to craft impactful concepts that resonate with target audiences across various social media platforms. The position requires a deep passion for influencer marketing and involves orchestrating the creative strategy from ideation to execution, collaborating closely with creators and internal teams to deliver top-tier campaigns.
Responsibilities
- Develop creative concepts that differentiate the brand and resonate with the target audience.
- Generate innovative and strategic ideas for campaigns across verticals that align with client objectives.
- Determine the optimal media mix and social platform allocation for maximum impact.
- Provide clear guidance to creative and creator teams, including Copywriters and Creator Management, to ensure that the creative execution aligns with the campaign's strategic vision.
- Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
- Develop key messaging and positioning that effectively communicates the brand's value proposition.
- Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
- Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
- Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution.
- Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.
Requirements
- At least 5+ years experience in creative strategy, marketing/advertising, or creator marketing.
- Strong communication skills with the ability to command attention during presentations.
- Proficient writing skills for crafting compelling narratives and concepts.
- An eye for design/aesthetics to enhance creative output.
- Ability to create organization and processes where none may already exist.
- Bachelor's Degree or equivalent experience.
- Extremely proficient in Google Slides and PowerPoint.
Nice-to-haves
- Startup experience is strongly preferred.
Benefits
- Remote company - work from home!
- Competitive compensation
- Flexible time off with inclusive holiday benefits
- Comprehensive medical, dental & vision insurance for employees
- Fully vested 401(k) matching
- Collaborative work culture
- Diverse team
