Manager, Creative Services

Direct Digital Holdings
96d

About The Position

Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its two brands in the Digital Advertising and AdTech industry: Colossus SSP and Orange 142. As the 9th Black-owned company to go public in the U.S., we take immense pride in our role as industry trailblazers to help brands, middle market companies, Fortune 500 and agencies deliver successful marketing results that drive return on investment and strategic growth objectives. Direct Digital Holdings is not just shaping the present; we’re paving the way toward providing Digital Advertising for Everyone. Orange 142: digital media and advertising company offering advertising and marketing solutions for marketers in midsize to enterprise companies. Orange142 acts as a trusted partner, helping companies and institutions effectively connect with their target audiences, captivate their attention and drive ROI across digital media channels.

Requirements

  • A bachelor’s degree from an accredited four-year college or university in marketing or another related field is required.
  • A minimum of three (5) years of experience in digital marketing is preferred.
  • Hands-on experience using social media for brand awareness.
  • Experience managing and running email marketing campaigns.
  • Content writing and design experience.
  • Strong written and verbal communication skills.
  • Proven leadership skills through mentorship, training, and direct management.

Responsibilities

  • Identify trends and insights, then lead a team to optimize content and marketing performance.
  • Prioritize creative marketing projects and allocate resources accordingly.
  • Evaluate emerging technologies. Provide thought leadership and perspective.
  • Oversee the design and creation of various content formats, including blog posts, videos, social media content, and more.
  • Manage social media, email marketing, and content marketing initiatives across multiple clients.
  • Work with cross-functional teams, including design, writing, and marketing teams, to ensure consistent brand messaging and cohesive marketing efforts.
  • Provide leadership and mentorship to direct reports, fostering a culture of accountability, creativity, and professional growth.
  • Manage performance reviews, goal setting, and career development plans for junior team member(s).
  • Serve as a strategic thought partner to client leads and internal stakeholders, contributing ideas that enhance creative impact and campaign performance.
  • Oversee team workload and project timelines, balancing priorities across multiple accounts and deliverables.
  • Review designs, content, and social media calendars, providing approval of materials before sending to clients.
  • Design social media strategies and posting timelines to achieve marketing targets.
  • Create monthly content calendars across various social media platforms for top tier clients.
  • Meet with clients to review marketing strategies and present our results.
  • Create, publish, and continuously manage original, high-quality content when needed. This includes written, designed, and video content.
  • Design, develop, and test emails for both email marketing and advertising emails.
  • Collaborate with internal Orange142 departments on social innovations and ways we can leverage social advertising to supplement our campaigns.
  • Facilitate client community management by responding to posts.
  • Prepare weekly and monthly reports on social engagement and performance. Use insights to make recommendations.
  • Prepare monthly reports on email marketing campaigns.
  • Monitor social channels and user engagement. Suggest content optimizations.
  • Stay up to date with new digital technologies and social media best practices.

Benefits

  • Flexible PTO.
  • Above-market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to employees.
  • 401(k) plan with a match.
  • Free financial coaching/counseling.
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