Manager, Content Strategy (US Remote)

Turnitin, LLC•Chicago, IL

1d•$112,125 - $130,000•Remote

About The Position

The content strategy manager will develop, execute, and maintain an integrated content strategy across all channels to support brand, communications, and demand generation goals. They will ensure a consistent, compelling message is delivered to Turnitin’s existing and future customers, partners, and other external stakeholders. The content manager will partner with other teams to plan and execute cohesive content calendars, lead content planning for major PR and brand campaigns, establish content governance and quality standards, drive cross-functional content prioritization, and regularly report on content performance to recommend continuous improvements. The content strategy manager plays a critical role in shaping Turnitin’s brand. They should be an outstanding written, verbal, and visual communicator with strong organizational skills and an ability to thrive in a fast-paced work environment. They should possess strong leadership and teamwork skills, able to lead both direct reports and indirectly across the organization.

Requirements

Ability to craft and socialize narratives that connect brand, product, and customer value across multiple channels and formats
Skilled at partnering and negotiating with teams without direct authority to drive shared outcomes
Strong writing, editing, and messaging capabilities
Social media experience, either as an individual contributor or managing the function
Understands full-funnel marketing, SEO, PR and brand campaign development, and how content impacts awareness, conversion, and loyalty
Able to build and manage workflows, prioritization models, and content governance systems that keep teams aligned and on track
Comfortable using analytics, SEO insights, and market research to inform strategy and measure performance
Can balance long-term brand building with short-term needs while staying proactive and solutions-oriented
People management experience
Bachelor’s degree in communications, public relations, journalism or related field
7-10 years of related work experience.

Nice To Haves

Previous content strategy leadership experience
Experience working in the education technology sector

Responsibilities

Develop and maintain an integrated content strategy that aligns brand, communications, and demand generation marketing goals, ensuring consistency across all channels and audiences.
Partner with brand, communications, and marketing to plan and execute cohesive content calendars that support awareness, engagement, and pipeline growth.
Lead content planning for major PR and brand campaigns, product launches, thought leadership moments, and executive visibility, ensuring materials ladder up to overall brand narrative.
Establish content governance, quality standards, and review processes to ensure accuracy, brand consistency, and cross-team alignment.
Drive cross-functional content intake and prioritization processes, balancing strategic needs, PR/brand campaign timelines, and business priorities.
Partner closely with Demand Gen Marketing to optimize web, blog, and nurture content for performance, SEO, and conversion, while maintaining brand voice.
Collaborate with the creative team to translate strategy into high-quality visual assets (e.g., videos, social posts, graphics).
Regularly report on content performance, insights, and outcomes, translating data into clear recommendations and next steps.
Use audience insights, analytics, and competitive research to refine content strategy and recommend continuous improvements.