Manager, Content Creator

The Gap • San Francisco, CA

51d

About The Position

We are looking for a Social Content Creator Manager to lead the charge in developing thumb-stopping, high-performing social content. This role will oversee content creation across platforms, collaborating with in-house teams, external creators, and influencers to bring our brand to life on social. The ideal candidate is equal parts strategist, producer, and creative-someone who understands what makes content viral, drives engagement, and builds brand love in a crowded digital landscape.

Requirements

• A social-first storyteller with 5+ years of experience in social content creation, ideally within fashion, retail, or lifestyle brands.
• Deeply immersed in social culture-you live and breathe TikTok, Instagram, and emerging platforms.
• A hands-on creator-you're comfortable concepting, scripting, directing, shooting, and even editing when needed.
• A trend-spotter-you have a sixth sense for what's next and know how to make a brand part of the conversation.
• Data-savvy-comfortable analyzing performance metrics to inform creative decisions.
• Highly organized and adaptable-able to juggle multiple projects in a fast-paced environment.
• Passionate about fashion, style, and cultural storytelling.

Responsibilities

• Own the social content strategy & execution-plan, create, and manage compelling content for TikTok, Instagram (Reels, Stories, Grid), YouTube Shorts, and emerging platforms.
• Support & manage creators-partner with influencer team, UGC creators, and internal teams to ensure a consistent pipeline of fresh, brand-right content.
• Stay ahead of trends-monitor social trends, memes, and cultural moments to capitalize on real-time marketing opportunities.
• Manage social shoots & production-oversee content capture, from concepting to directing and editing, ensuring a cohesive brand aesthetic.
• Analyze & optimize-use insights and performance data to inform content strategy, iterating quickly to improve engagement and effectiveness.
• Work cross-functionally-collaborate with brand marketing, paid media, influencer, creative, and product teams to align content with business goals.
• Test & innovate-push creative boundaries and experiment with new formats, storytelling techniques, and interactive content.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees