Manager Consumer Insights Transformation Innovation

Bimbo Bakeries USA•Irving, TX

14h

About The Position

Bimbo Bakeries USA (BBU) is transforming to accelerate brand growth. As part of the Marketing Center of Excellence (MCOE) group reporting to the Director of Consumer Insights (CI), Transformation, the Manager will contribute to building a consumer obsession culture at BBU. The focus will be Innovation pipeline 3+ years out, cross-and portfolio transformation, leaning into advancements of AI-driven solutions.

Requirements

Bachelor’s degree in business, psychology, social studies, anthropology, or similar, Data & Analytics, Information Systems, Strategy, or related fields required. Master’s degree preferred.
Minimum of 5 years of experience required, preference for 7+ years in an insights function or role, with increasing focus on innovation insights solutions.
Experience showing career growth and personal upskilling in the field of consumer Insights, with a passion for human insights to understand consumer decisions.
Experienced insights professional focused on innovation.
Principles and perspective on how to deliver best-in-class innovation insight gathering and testing, with the people skills to galvanize others around the learning and pushing to action plans.
Experience of using AI tools.
A self-starter able to follow structured processes and timelines with little supervision. Proven ability to manage complexity and problem-solve.
Ability to work effectively and positively with teams.
Positive, curious, creative and innovative thinker with the ability to energize, influence, and work effectively.
Computer skills and proficiency with PowerPoint, Excel, and other software/applications.

Nice To Haves

Master’s degree preferred.
preference for 7+ years in an insights function or role, with increasing focus on innovation insights solutions.

Responsibilities

CI for Advanced Innovation: experienced insights innovation professional who has principles and perspective on how to deliver best-in-class innovation insight gathering and testing, with the people skills to galvanize others around the learning and pushing to action plans.
CI Transformation: Embrace changing CI ways of working given the acceleration of AI tools. Critically assess and identify opportunities to use AI-assisted insights, automation, and advanced analytics to improve insight speed and quality. Willingness to experiment with tools to gauge their value for insights and BBU. Support adoption of new CI processes, tools, and AI-enabled methods through training and enablement materials.
Operating Model, Governance & AI Stewardship
Support frameworks for intake, prioritization, governance, and insight quality.
Responsible AI usage, including validation, accuracy checks, privacy, and human oversight.
Ability to drive alignment with partners prior to launching research.