Manager - Consumer Insights & Marketing Intelligence
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About The Position
Murphy USA is committed to evolving our capabilities in Consumer Insights and Marketing Intelligence. The Manager - Consumer Insights & Marketing Intelligence (Enterprise) will empower teams across the Enterprise through consumer, customer, and shopper insights capturing both Murphy USA and QuickChek brands. This role is pivotal in finding opportunities to deliver more value to customers by acting as a strategic partner to the Brands, representing the voice of the consumer and delivering actionable insights. The strategic leader in this position will bring a richer and deeper understanding of the fuel and convenience consumer to reinforce customer-centric business strategies. The Manager, Consumer Insights and Marketing Intelligence will leverage both qualitative and quantitative research, as well as utilize syndicated data sources and customer data. This role can be located in either Whitehouse Station, NJ or in El Dorado, AR. The position includes essential functions and responsibilities such as supporting the development of the Consumer Insights and Marketing Intelligence roadmap and the Brands' learning agenda. The manager will lead research initiatives and analyze data from various sources, including surveys, focus groups, and sales data, to identify trends and insights, synthesizing this information to tell a clear story that enables business owners to inform their strategies. Additionally, the manager will produce reports based on insights and present them to internal stakeholders, conduct research to understand consumer preferences and shopping behavior within retail environments, and analyze shopper journeys and decision-making processes. Establishing and leading measurement tools, including a Brand Health Tracker, is also a key responsibility. The manager will demonstrate familiarity with methodologies such as Nielsen data analysis and customer survey research design, develop proficiency in in-house customer analytics tools, and stay updated on trends in convenience, fuel, nicotine, food & beverage (QSR), competitive, and market intelligence. Advocating for the Consumer Insights and Marketing Intelligence function by developing strong internal relationships is essential for success in this role.
