Manager, Communications

Caleres • New York, NY

21h

About The Position

Founded in 1878, Caleres is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Vionic, Naturalizer, Dr. Scholl's, Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.
Join our dynamic and thriving footwear company as a Manager, Communications- Stuart Weitzman in New York City where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

Requirements

• Bachelor’s degree in PR, Communications or related field.
• 7+years’ experience in communications and PR, preferably at a fashion or footwear brand.
• A self-starter mentality with initiative, ownership, and accountability for business outcomes.
• A passion for and understanding of the cultural landscape, engaged with industry news and trends.
• Collaborative and influential skills for engaging with internal and external partners.

Responsibilities

• Earned Media Strategy: Plan PR & Launch strategies for global campaigns, seasonal collections, etc. Create PR Calendar and collaborate with international agencies and teams. Responsible for press releases, alerts and pitches. Establish and maintain strong relationships with editorial figures in fashion, lifestyle, entertainment, and trade and consumer sectors in traditional media, social-first media, newsletters, and emerging platforms. Serve as the main contact for all inquiries.
• VIP Partnerships & Placements: Maintain and expand robust celebrity placement strategy to increase brand awareness; establish partnerships with Talent and Stylists for red carpet appearances, music tours, press tours, etc.; oversee in-house execution of all placements and track results.
• Influencer Partnerships & Placements: Support highly-curated creator/influencer placement strategy for both awareness and conversion tactics; oversee in-house execution of all placements and track results.
• Internal & Executive Communications: Communicate daily news briefings, support executive communication requests.
• Tracking: Oversee media monitoring, daily coverage tracking, and compile monthly reports. Leverage analytical tools to track earned media results, such as Fashion Monitor, Influencer Intelligence, PR Newswire, Hootsuite & Launchmetrics.
• Events: Spearhead project management of key brand events, such as showroom presentations, partner dinners, brand parties and Milan Fashion Week presentations.
• Budgeting: Manage PR-related invoicing, expense tracking and budget management.
• Brand Representative: Act as brand ambassador, communication Stuart Weitzman’s rich heritage, craftsmanship and values to VIPs and stakeholders.

Benefits

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager