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The Marketing Manager helps to advance the implementation of consumer-focused marketing campaigns and programs for Beth Israel Deaconess Medical Center. Provide direct support to a Marketing Director and coordinate activities of all members of the Marketing & Communications department to execute on tactical elements of campaigns. Coordinate specific market intelligence and identify opportunities to develop programs in support of market growth for assigned hospital. Assist in the analysis of these programs within framework of ROI leading to recommendations for expansion or revisions. Responsibilities include project management and tactical coordination throughout the development, review and approval, implementation, tracking and reporting phases of marketing campaigns, across all channels.