Manager, Commercial Strategy and Activation

IPG Mediabrands

104d • $85,000 - $100,000

About The Position

The Manager of Commercial Strategy and Activation will work alongside their Director to ensure outstanding Orion Select program activations. A successful candidate will have a solid background in client and partner negotiations, programmatic activations, and CTV planning.

Requirements

• Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes.
• Capable of assessing and rank issues and tasks in order of importance for taking action.
• Support IPG relationships for clients across all lines of business.
• Knowledge of technology or measurement ad tech solutions, including platforms.
• Experience in Data Analysis.
• Capable of collaborating with multiple teams and maintaining a positive environment.
• Experience in Project and Account Management.
• Experienced communicator – concise and clear communication in all forms; emails, presentations, reports, etc.
• Ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions.
• Experience managing existing business relationships, partnerships, and alliances internally and externally.

Nice To Haves

• Applies a solid foundation to varying situations.
• Applies advanced knowledge and perceives deviations from the normal pattern.
• Understanding of agency commercial models.

Responsibilities

• Support Growth teams and Orion Strategic Business Development in ideating and packaging innovative programmatic solutions for existing clients and new business.
• Support Orion Select client pitching by pulling historical performance data and analysing the opportunity to optimize within Orion select partnerships.
• Manage case studies and library of materials.
• Standardize and document the operational framework (client heatmap, intake form, tech matrix, and planning calculator).
• Manage activation of Orion Select Campaigns: Optimize media plans across and deliver to Director.
• Campaign setup (e.g., targeting, audience strategies, PMPs).
• Campaign optimizations utilizing the Orion value calculator.
• Post campaign reporting.
• Manage Activation for Orion Select campaigns that are activated through a 3rd party (e.g., Kinesso and managed services).
• Identify key needs and requirements and share with negotiation teams.
• Participate in the ideation, evaluation and negotiation of product and commercial opportunities with tech and publisher partners to drive evolution of the Orion Select offering.

Benefits

• Medical and dental coverage.
• 401(k) plans.
• Flex spending.
• Life insurance.
• Disability.
• Employee discount program.
• Employee stock purchase program.
• Paid family benefits.
• Discretionary time off days.
• Company-wide Appreciation Weeks and Wellness Days.
• Competitive salary.
• Eligibility for an annual discretionary incentive award or a relevant incentive award.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees