Manager, Client Marketing, Super Regional

Visa-posted 9 days ago
Full-time • Mid Level
Hybrid • San Francisco, CA
5,001-10,000 employees
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This is an exciting time to join Visa's U.S. Client Marketing team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech. The Manager, U.S. Client Marketing, Super Regional Issuers will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives. The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Client Marketing team, the Marketing Manager, U.S. Client Marketing Super Regional Issuers will play a pivotal role in supporting the growth for Visa and its issuer clients by focusing on engaging with teams across Visa and its clients. You will lead efforts to identify marketing needs and propose solutions that unlock new business opportunities, leveraging Visa’s insights, platforms, and sponsorship assets to create competitive advantage for our clients. This Marketing Manager will build consultative client relationships and drive business growth by collaborating with sales, product, and agency partners to develop and deliver innovative marketing programs. You must be able to thrive in a fast-moving, highly matrixed environment. You are results-oriented, flexible, with a “can do”, positive attitude. Additionally, you have a strong track record in working collaboratively and independently with internal team members and external clients.

  • You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship marketing, advisory services, social/digital marketing, etc.
  • You will support marketing-related project scoping and requirements while aligning with clients
  • You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
  • You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Visa Consulting & Analytics, Research, Product, Marketing, Legal, etc.)
  • You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
  • You will support the key products/marketing initiatives, e.g., FIFA/Olympics promotions
  • You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
  • You will manage the budget/finance process as part of the marketing campaign execution
  • You will be responsible for project timelines, budgets and agency management
  • Program tracking and results management
  • 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
  • 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
  • 5-8 years business experience, with majority in marketing or consulting roles that involved project management, marketing or business strategy, product launches or planning
  • You have prior experience in financial services, payments or consulting
  • You have strong executive presence and comfort leading discussions with clients
  • You have strong analytical skills and feel comfortable with numbers
  • Strong written and in-person communication skills
  • You are a team player with experience coordinating cross-functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met
  • You are self-motivated and proactive in asking questions / proposing solutions
  • You have extensive knowledge of Microsoft Office Excel, Power Point and Word
  • Willingness to travel
  • You have prior experience with issuer marketing and/or payment industry and/or consulting experience preferred
  • You have prior experience in designing and executing multichannel marketing campaigns (e.g., paid social, search engine marketing, paid social, email, direct mail etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)
  • Medical
  • Dental
  • Vision
  • 401 (k)
  • FSA/HSA
  • Life Insurance
  • Paid Time Off
  • Wellness Program
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