Manager, Channel Marketing (Mobile/ISP)

McAfee • Frisco, TX

448d • Remote

About The Position

The Manager, Channel Marketing (Mobile/ISP) at McAfee is responsible for driving the success of the Mobile and Internet Service Provider channels. This role involves collaborating with cross-functional teams and partners to enhance customer engagement throughout their journey, from awareness to retention. The position requires strategic planning, execution of marketing programs, and the ability to analyze data to optimize performance. It is primarily remote but may require occasional onsite presence in Frisco, Texas.

Requirements

• 7+ years of experience in a consumer marketing role.
• Experience with top-tier service providers in mobile apps or cybersecurity.
• Proven ability to develop and execute end-to-end go-to-market strategies.
• Experience in driving product monetization and revenue growth.
• Excellent communication and presentation skills.
• Ability to build strong relationships and work collaboratively across teams.
• Experience in analyzing metrics to optimize growth and address gaps.
• Exceptional project and time management skills.
• Ability to work independently and remotely with minimal supervision.
• Proficiency in MS Office (Word, Excel, PowerPoint).

Nice To Haves

• Creative thinker with innovative ideas for projects.
• Quick learner who takes initiative and owns the role.

Responsibilities

• Develop comprehensive go-to-market plans including product positioning and launch strategies.
• Build strong relationships with external partners and internal teams to establish best practices.
• Ensure consistency in visuals and messaging across customer experiences.
• Create and execute marketing campaigns to drive awareness and usage of products.
• Craft campaign toolkits and communications for various company initiatives.
• Support sales channels with content, training, and sales tools to drive growth.
• Manage project milestones and deliverables to ensure timely completion.
• Monitor and report on key metrics related to campaign performance and revenue impact.
• Stay updated on app marketing trends to develop partner playbooks.

Benefits

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Furniture, Home Furnishings, Electronics, and Appliance Retailers
• Education Level: No Education Listed