Manager, Category Marketing (NCA)

BAE Systems • Westminster, CO

264d

About The Position

The Category Marketing Manager is a key leadership role within the marketing department, responsible for developing and executing strategic marketing initiatives to drive business growth and achieve organizational objectives. This role involves creating and implementing innovative marketing strategies, leading cross-functional teams, analyzing market trends, building category plans and leveraging consumer insights to develop impactful campaigns. The Category Marketing Manager collaborates closely with senior leadership, innovation, commercial teams, external partners and customers to ensure alignment and successful execution of marketing initiatives.

Requirements

• Broad training in a related field usually acquired through college or work-related experience
• MBA Preferred
• Job related experience for 3 year(s) minimum
• 2-3 years of experience working in consumer packaged goods industry in brand marketing, sales, revenue growth management, insights or finance preferred
• Ability to provide management review and control over sales and marketing work concerned with the development/modification of products, structures, or processes as part of the sales and marketing function
• Ability to apply intensive and diversified evaluation, selection, and substantial adaptation and modification of standard sales and marketing techniques, procedures, and criteria
• Experience with syndicated data systems like Nielsen or Circana preferred
• Customer facing experience

Nice To Haves

• Significant experience and/or relevant college or graduate level coursework in consumer product marketing, new product marketing plans, development of sales plans for new products, market research, marketing communications, and market intelligence

Responsibilities

• Collaborate with analytics team and customers to develop deep understanding of beverage categories, customer needs, and consumer buying behavior to identify opportunities for growth
• Utilize quantitative and qualitative data to influence internal and external stakeholders
• Partner with commercial strategy to build business cases based on consumer and customer value, technical feasibility and P&L viability to ensure prioritization of resources to deliver on growth objectives
• Lead cross-functional innovation team through stagegate process
• Develop commercialization plans and deliver go-to-market strategy for new product launches and commercial capability
• Support development of value proposition through communication of core competencies and development of internal initiatives that create value for target customers and build positioning strategies
• Translate Ball value proposition into customized stories that grow existing and engage new customers in T2T engagements
• Collaborate with coms team to connect commercial initiatives to communication and media execution as well as arena partnerships
• Establish customer lifecycle management strategy to identify critical touchpoints along the customer journey for both new business and key accounts
• Evaluate and execute tradeshow and trade media strategies
• Foster close working relationships with South America and EMEA marketing leads to establish global enterprise strategies and share best practices

What This Job Offers

• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Master's degree