Manager, Catalog Innovation & Development

Bmg Rights Management (France) Sarl • Los Angeles, CA

286d • $70,000 - $75,000

About The Position

As the Manager of Catalog Innovation & Development, your primary mission is to use data-driven insights to craft strategic campaigns that amplify our artists' impact across all revenue streams. This fast-paced role requires a highly organized, adaptable, and proactive professional who can juggle multiple projects and thrive under pressure. You will collaborate with a global network of marketers, content creators, streaming and sales experts, licensing and sync specialists, as well as artists, managers, and key industry partners. If you're passionate about music and ready to make a lasting impact, this is your opportunity to innovate, strategize, and elevate legendary catalogs!

Requirements

• Passionate and knowledgeable about popular music and catalog hits.
• Previous marketing experience within the music, fashion or sports industry.
• Dependable and able to prioritize and work to a deadline.
• Familiarity with both product and marketing management including digital (streaming) and physical record releases.
• Strong communication skills and attention to detail.
• Organizational skills and ability to handle high volume, conflicting priorities.
• Ability to build relationships both internally and externally with ease and discretion.
• Ability to always maintain confidentiality of high-profile projects and assets.
• Proficiency with Microsoft Office Suite, Google Suite, Dropbox/file sharing, streaming platforms, social media platforms, Photoshop and the internet.

Responsibilities

• Propose appropriate catalog product and content strategies including streaming, physical and digital concepts and repertoire campaigns for allocated roster to agreed deadlines and within budget.
• Initiate appropriate repertoire research and curation.
• Implement digital consumption and optimization initiatives, liaising with the Streaming and Insights teams to ensure allocated repertoire is effectively presented.
• Identify and liaise with rightsholders, licensors, the Legal and Business Affairs team and in-house Licensing team to secure all necessary approvals and clearances where required.
• Submit creative briefings to the BMG Creative Content Studio (in-house creative team) or external creative agencies.
• Liaise with Supply Chain on digital and physical products, including repro and print matters.
• Proofread artwork and check audio.
• Liaise with the commercial teams (Digital Partnerships and Physical Sales) across digital and physical products and release campaigns.
• Manage and monitor all associated release administration including release information, key dates and timelines, activity reports, stock levels and terms.
• Propose and manage the agreed campaign strategy for designated artists, releases and digital initiatives.
• Liaise with Marketing, Content Creation, Synch and local territory teams to prepare and launch creative story-telling and promotional campaigns that touch global audiences.
• Liaise with external publicity and promotions companies to develop comprehensive media coverage.
• Propose and manage ideas for increasing audience reach for assigned artists, including the use of new, advanced creative technologies.
• Develop plans for increased marketing and sales focus in emerging markets, strongly driven by data analytics.
• Propose and manage ideas for increasing catalog consumption e.g., develop superfan service for direct-to-consumer (D2C) as well as retailer channels with collectible products and bundles, brand tie-ins etc.
• Monitor and review marketing, inception and licensing costs.
• Track product and campaign performance to targets including updating P&Ls.
• Provide effective, detailed, consistent and business-focused communication of targets and performance to appropriate colleagues and partners.
• Ensure compliance with all legal and/or finance-related contractual obligations or other regulations.
• Keep up to date with trends and changes within the music, entertainment and creative industries.

Benefits

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Comprehensive medical, dental, and vision coverage.
• Dollar-for-dollar 401(k) match of up to 6% after your first year.
• Flexible time off policy.
• Commuter benefits program.
• Fitness reimbursement program and wellness incentives.
• 24/7 well-being support through our Employee Assistance Program.
• Summer Fridays.
• Development opportunities, including mentorship programs and LinkedIn Learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Motion Picture and Sound Recording Industries