Manager, Campaign Management - Sam's Club MAP

Wal-Mart • Bentonville, AR

79d • $80,000 - $155,000

About The Position

At Sam's Club, we focus on delivering top-notch value to our members and partners through our Member Access Platform (MAP). Join our dynamic, high-visibility team within the world's largest company and use our powerful first-party data to create impactful omnichannel experiences. Your digital expertise will increase growth, boosting both online and offline sales. With MAP, you'll help businesses shine by offering flexible pricing and buying models that enhance brand awareness and consumer engagement. Dive into a role where your contributions matter and measurable outcomes are the name of the game. This position is in-person based out of the Sam's Club Home Office in Bentonville, AR.

Requirements

• Bachelor's Degree in Advertising, Marketing, or a related field.
• 3+ years in bid management, campaign management/optimization, or digital media operations (search, display media, network media buys, social media).
• Experience with inventory forecasting, digital specs/formats, and media math (CPM, CPV, CTR, CPC, ROAS).
• Familiarity with media concepts like viewability, IVT, and brand safety.
• Knowledge of 3rd party platforms such as DoubleVerify, IAS, MOAT, DCM, and Google Ads Manager.
• Proficiency in Excel, including creating pivot tables and analyzing media performance data.
• Experience with media reporting and Doubleclick for Publishers.
• Understanding of traditional and interactive media planning elements.
• Experience with order management systems like Salesforce, Appian, and Tableau.
• Ability to identify risks and manage issues with clients.

Responsibilities

• Manage both managed service and self-service campaigns, including onsite (display and search), offsite (display and video), social media, and in-store.
• Use upper funnel (brand messaging, call to action) and lower funnel (direct response, conversion) tactics.
• Develop and implement media plans that align with suppliers' marketing objectives and Sam's Club's overall goals.
• Define metrics and measure campaign success using internal analytics.
• Follow MAP's best practices throughout the digital campaign life-cycle, from pre-sale to post-sale.
• Lead daily campaign maintenance, track status, and answer internal questions.
• Implement campaign tags across all ad technology environments (onsite, offsite, social media, search).
• Grow relationships with teams through exceptional client service.
• Oversee the QA process to ensure accurate implementation, pacing, and performance.
• Manage the delivery of creative assets, insertion orders, and all relevant documentation for campaign launch.
• Collaborate with the Analytics team for reporting and insights generation.
• Provide clients with regular performance updates, optimizations, and new opportunities.
• Ensure accurate platform implementation with media partners.
• Address issues in pre-production and live campaigns.
• Provide campaign wrap-up reports and monthly auditing reports, and manage bill/pay systems when applicable.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit program for full-time and part-time associates.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: General Merchandise Retailers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees