Manager, Business Development & Industry Engagement

International Foundation of Employee Benefit Plans • Brookfield, WI

78d • $55,000 - $70,000

About The Position

This role is an experienced, high-caliber sales professional with a proven track record of new business development results. This individual will be assigned specific events and/or products for which they will be responsible for selling exhibit booths, sponsorship and/or multiple advertising opportunities to industry partners of the International Foundation, the Wellness Alliance, and/or the ISCEBS. Operating under a “sales only” service agreement to IFEBP Services, LLC (“the LLC”), this business development professional will conduct sales activities on behalf of the LLC. This arrangement requires strong attention to detail, excellent written and verbal communication skills, and exceptional collaboration and partnership skills to effectively work with the administrative, operational, and logistical team within IFEBP Services, LLC business.

Requirements

• A bachelor's degree plus at least 3+ years successful outside sales experience or equivalent combination of experience and education.
• Prior sales experience in tradeshow, exhibit halls, or advertising/sponsorships is required.
• Proven track record of success developing new business to drive revenue.
• Prior experience generating new, relevant lead sources and converting for new business results.
• Excellent interpersonal, verbal, and written communication skills.
• Demonstrated ability to develop sales collateral.
• Strong attention to detail and ability to explain complex topics in an easy-to-understand way.
• Ability to effectively handle rapidly changing priorities in a fast-paced environment.
• Proficient in using CRM platforms, Microsoft Dynamics preferred.
• Proficient in Microsoft Office Suite of programs (Outlook, Word, Excel, PowerPoint).

Nice To Haves

• Wellness industry knowledge preferred.

Responsibilities

• Establishes exhibits, sponsorship, and advertising opportunities, benefits packages, pricing, budgets, and annual sales targets for each assigned event/product.
• Drives advertising acquisition, activation, and retention/expansion strategies for member magazines, newsletters, the Service Provider Directory and other digital opportunities.
• Creates, develops, executes, and maintains sales collateral and/or marketing materials for prospective exhibitors, advertisers, and/or sponsors.
• Partners with the marketing and graphics team to generate, enhance, or launch marketing and sales collateral and campaigns.
• Demonstrates detailed knowledge and understanding of all product offerings to accurately present these to prospects.
• Develops and implements comprehensive sales and marketing plans using passive and active sales/marketing methods.
• Researches and identifies potential prospects and new entrants to the industry.
• Cultivates and maintains strong relationships with existing and potential exhibitors, sponsors, and advertisers.
• Creates and presents compelling proposals that highlight the benefits for event and industry partners.
• Responsible for pre-contract information requests and follow-up.
• Negotiates sales terms within organizational and event parameters.
• Maintains CRM system data entry and data maintenance.
• Maintains knowledge of the Foundation’s and the Wellness Alliance’s educational programs, services, product lines, market behavior, and industry trends.
• Develops and provides regular performance reports and forecasts.
• Represents the International Foundation and Wellness Alliance at relevant industry conferences, trade shows, and networking events.
• Collaborates with management, the LLC, and the education team on new exhibits, sponsorship, and advertising opportunities.

Benefits

• Annual salary range of $55,000-$70,000.
• Comprehensive and affordable medical plan (including Teledoc).
• Vision plan and dental plan.
• FSA (medical and dependent care).
• Employee Assistance Program (EAP).
• Long term and short term disability.
• Ample PTO (vacation, sick, holidays).
• Defined benefit (pension) plan.
• Non-elective company 401(k) contribution and 401(k) matching contribution.
• Free Milwaukee County Zoo passes.
• On-site fitness center with yoga, stretch, and strength training classes.
• Mindfulness sessions, bocce league, game nights, and cribbage club.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees