Manager Business Development and Marketing

DLA Piper • Baltimore, MD

123d • $133,625 - $193,920 • Hybrid

About The Position

The BD & Marketing Manager plays an important role in supporting the business development and marketing priorities of the assigned practice group. Working closely with the Practice Group Leader, subgroup leaders, and team members across the firm, this individual helps drive client-focused initiatives, support go-to-market campaigns and contribute to the group's visibility and growth. This role involves strong project coordination, writing, and communication skills. The BD & Marketing Manager helps track business development activity, coordinate practice campaigns, support client targeting, and develop high-quality materials. They bring a proactive approach to execution, attention to detail, and a collaborative mindset. The ideal candidate is a self-starter who is comfortable working in a fast-paced environment, able to manage multiple projects, and eager to learn and grow as a marketing and BD professional. The role also includes support for cross-functional projects such as CRM, experience management, client onboarding, and lateral integration.

Requirements

• Bachelors degree in Marketing, Communication, Business or related field.
• 5 years' experience in Sales/marketing experience in a professional services environment.
• Strong written and verbal communication skills, with a focus on clarity, tone, and accuracy.
• Organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
• Proactive, collaborative mindset and sound judgment.
• Familiarity with litigation or disputes practices with an understanding of the business drivers and client expectations in these areas is strongly preferred.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Experience with CRM platforms or marketing technologies is a plus.
• Strong writing, editing, and presentation skills.

Responsibilities

• Support practice group and subgroup leaders in executing on BD and marketing initiatives and tracking progress against priorities.
• Monitor market developments to help identify opportunities for go-to-market strategies, client outreach and thought leadership.
• Develop a solid understanding of the practice group's strengths to support creation of client-facing materials and positioning.
• Coordinate with senior team members and provide assistance on practice-specific campaigns and projects.
• Use business intelligence tools to support client targeting, lead tracking, and growth opportunities.
• Partner with communications and marketing colleagues on go-to-market initiatives and promotional campaigns.
• Leverage CRM and other tools to help manage business development pipelines and campaign outcomes.
• Collaborate across practice groups, sectors, and client teams to support integration and cross-practice marketing.
• Assist with pitch and proposal development, directories submissions, and the creation of awards content.
• Help plan and execute client-facing events and sponsorships aligned with the practice group's strategic priorities.
• Support budget tracking and reporting to ensure marketing spend aligns with business goals.
• Contribute to department-wide initiatives including onboarding, CRM adoption, and experience management.
• Coordinate with recruiting and integration teams to support BD onboarding of new hires.
• Stay current on marketing technologies and contribute ideas to improve efficiency and impact.
• Other duties as assigned.
• Provides leadership to and manages a team of business professionals to include coaching, mentoring and professional development. Responsible for providing performance feedback on a regular basis.

Benefits

• Medical/dental/vision insurance
• 401(k)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees