Manager, Brand Strategy

Bally's • Jersey City, NJ

82d • $95,000 - $125,000 • Hybrid

About The Position

Bally's Interactive is redefining the future of entertainment by powering one of the world's most dynamic entertainment ecosystems. We believe the customer experience is the product, and through technology and innovation, we create experiences that captivate and delight our customers. You'll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies. Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you'll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact. Join our team and elevate your career in a rapidly growing industry that rewards bold thinking, creativity, and innovation.

Requirements

• 5+ years in brand management, strategy, or marketing (sports, entertainment, or gaming experience a plus).
• Proven track record of building challenger or breakthrough brands.
• Excellent strategic thinker able to simplify complexity into sharp, actionable narratives.
• Natural collaborator who thrives at the intersection of data, culture, and creativity.
• Comfortable with speed and ambiguity - you see opportunity in the chaos.
• Bold, confident voice with the ability to influence and inspire across all levels of the organization.

Responsibilities

• Build & Evolve Brand Strategy: Define and refine our challenger brand positioning for Bally Bet and Monopoly Casino, ensuring we cut through in a saturated market.
• Challenge the Norm: Identify where competitors play it safe and push our brands to go louder, bolder, and smarter.
• Drive Campaigns that Matter: Manage the development and execution of 360-degree campaigns for Bally Bet and Monopoly Casino that fuel fan culture, not just ads.
• Own the Playbook: Establish and maintain guidelines that empower internal and external teams, while leaving space for creativity.
• Be a Champion for the Customer: Infuse player insights into every decision, ensuring Bally Bet and Monopoly Casino are always relevant, exciting, and fun.
• Measure and Adapt: Track brand health and campaign performance, using data not just to report but to reimagine how we win.

Benefits

• Annual vacation
• Annual bonus
• 401K program
• Health insurance
• Home office allowance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Amusement, Gambling, and Recreation Industries
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees