Manager, Brand Strategy

SAMYANG AMERICA INC • Brea, CA

80d • $100,000 - $130,000

About The Position

The Manager, Brand Strategy will lead brand management and innovation function for Samyang America New Venture brand/s. This role involves developing and leading an annual strategic plan to deliver against brand/s objectives, leading brand and market expansion efforts in the better-for-you food space, and executing the product strategy and roadmap in alignment with Samyang’s overall business goals. The position also includes owning the P&L for assigned product lines, balancing profitability with competitive positioning.

Requirements

• 5-10 years combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations.
• CPG Food & beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox etc).
• New product development, commercialization and launch experience in retail is mandatory.
• Must have people management experience - managed a minimum of 1 person.
• Highly analytical with proficiency analyzing, and making recommendations based on consumption (IRI) and shipment data.
• Experience managing integrated marketing campaigns including paid, organic, shopper, influencer.
• Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC.
• Bilingual in Korean and English.

Responsibilities

• Develop and lead an annual strategic plan to deliver against brand/s objectives.
• Lead brand and market expansion efforts for a brand/s in the better-for-you food space.
• Develop and execute the product strategy and roadmap, ensuring alignment with Samyang’s overall business goals.
• Own the P&L for assigned product lines, balancing profitability with competitive positioning.
• Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.
• Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.
• Build Innovation roadmap and collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.
• Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.
• Utilize tools like Nielsen, IRI (Circana), and consumer research to effectively manage the business, provide recommendations and uncover opportunities.
• Act as a voice of the customer, advocating for consumer needs and preferences in product development.
• Lead, manage and develop a brand marketing team (1-2 head count).
• Partner with marketing to develop go-to-market strategies, packaging, and messaging that resonate with target consumers.
• Work closely with sales teams to align product strategies with customer needs and retail requirements.
• Lead cross-functional teams in managing complex projects, ensuring all stakeholders meet their deliverables.
• Monitor product performance metrics, including sales, margin, market share, and customer satisfaction.
• Lead initiatives to optimize underperforming products or leverage successful launches for broader market penetration.
• Develop and present post-launch evaluations and recommendations to senior leadership.

Benefits

• Base salary between $100,000.00 and $130,000.00 per year.
• Annual incentive bonus.
• Medical/dental/vision insurance.
• Life insurance.
• PTO/FTO.
• 401(k) plan with company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees