Manager, Brand Strategy

BDG•New York, NY

20d•$75,000 - $82,500

About The Position

BDG is seeking a creative and strategic marketer to join our Presale Marketing team. As a Brand Strategy Manager, you will play a key role in the presale process - leading the development of compelling, custom proposals across BDG’s portfolio of brands. Your work will directly contribute to driving revenue growth across categories and clients. This role must be based out of one of the core markets, New York City, Chicago or Los Angeles. Working EST hours are required.

Requirements

2-3+ years in presale marketing, creative strategy, brand strategy, or sales enablement (agency or in-house).
Strong storytelling, writing, and deck-building abilities; able to distill complex ideas quickly.
Creative, collaborative, and big-picture thinker with excellent verbal and written communication skills; adept at managing multiple projects and proposals simultaneously
Proactive self-starter with a strong grasp of sales objectives and a focus on driving revenue through strategic, custom ideation
Skilled at analyzing insights and translating data into actionable marketing opportunities
Deep understanding of digital sales, cultural trends, marketing strategies, and workflow processes
Proficient in Canva, Keynote, Microsoft Office Suite, and SnagIt; experienced with research tools including Google Analytics, comScore, Quantcast, and/or Shareablee
Highly organized with strong project and time management skills; thrives in fast-paced environments

Responsibilities

Develop high-impact pitch materials, including decks, one-pagers, case studies, and product storytelling tailored to specific non-endemic categories and client needs. (Auto, Tech, Finance, Food/Bev, CPG)
Partner with sales to understand pipeline priorities and craft compelling presale narratives, positioning, and value propositions.
Collaborate closely Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams
Lead the end-to-end RFP response process, ensuring proposals are strategically sound, creatively differentiated, and delivered with accuracy and polish under tight deadlines.
Manage margins / COGS of all pitched programs in pre-sales, aligning with category benchmarks to ensure business profitability
Build on signature brand initiatives while ideating new, multi-platform opportunities that connect advertisers with our audiences through engaging products and proprietary insights
Ensure all proposals are strategically packaged from a marketing and planning perspective, aligning with the needs of brand partners
Leverage insights and research to curate thoughtful, data-backed marketing solutions that resonate with clients
Manage cross-functional workflows to ensure seamless execution and proper handoff of sold programs to the post-sale/account management team
Stay up to date on industry trends, entertainment news, competitive campaigns, and digital innovations, surfacing relevant ideas to inspire the team
Join client calls and meetings as needed to present and articulate creative marketing concepts