Manager, Brand Relevance (Family & Adult) Campaigns

McDonald's Corporation•Chicago, IL

3d•$115,872 - $144,840

About The Position

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. Department OverviewThe Brand Content & Culture Team is responsible for developing and executing best in class marketing campaigns that are fan forward, fuel brand love and drive business impact. DutiesYou get to be one of the persons that will develop some of the most exciting campaigns called Brand Relevance, both for adults and for family via the Happy Meal. We’re looking for someone that knows culture, is and gets the modern customer, and more importantly, someone who has an impeccable knowledge of the IP landscape alongside the growing trends that will define an entire generation of fans. Because these two will be the launchpad to drive the McDonald’s brand towards groundbreaking, culturally inspired ideas. Extra points if you love to sit in a McDonald’s restaurant and observe to learn, because not everything is told in a PowerPoint filled with data. While a big part of your workdays will be to ask yourself what the next big Happy Meal should be about, you will serve both as: A creative catalyst for tactics that inspire brand love and elevate role of McDonald’s in culture and get to partner with creative and social agency teams to produce breakthrough, best-in-class creative ideas. A true product manager, in charge of co-developing with internal stakeholders the food news and collectibles that will make our fans. We believe in excellence and expect these campaigns and tactics to be adored by fans, the only KPI that truly matters. In this role, you cannot fly solo, meaning we need someone able to navigate and lead complex projects with multi-layered level of internal and external collaboration. You will mostly collaborate with cross-functional partners across Brand & Content, Communications, Digital, Legal, Menu, Supply Chain and Consumer Insights to align tactics to program and business goal You will oversee the strategy, product development and creative of some of our most important marketing campaigns, campaigns you will make worth being talked about in group chats, referenced in classrooms, and recognized as category defined by the industry.

Requirements

You have 7+ years of marketing or advertising experience
You are obsessed with the idea of making fans and consumers live new exciting experiences.
You value long-term brand building over shock value to get 23 seconds of attention
You care about the difference between having something to say and having to say something
You are fluent in social media language
You’re ready to “cook” the best campaigns of all times and have proven experience leading agencies and larger cross-functional teams
You have experience managing and developing talent
You are comfortable navigating fast paced environments, multiple stakeholders and evolving priorities

Responsibilities

Help shape the right brand relevance strategy and tactics for adults and families
Leading the brand’s role in cultural “big moments” - from major events to tentpole activations where the brand must show up with clarity, credibility, and impact
Ensuring all content and activations ladder back to long-term brand meaning, relevance, and distinctiveness—not just short-term buzz