Manager, Brand Partnerships and Activation

Breakaway•Nashville, TN

About The Position

Breakaway Group is a premier entertainment and music festival multimedia company. We produce the largest independent touring music festival in North America, spanning 14 cities over 9 months. With a focus on underserved markets, Breakaway brings a premium two-day EDM/Pop festival experience to where consumers live, work, and play, featuring an ever-evolving lineup of top artists, immersive brand activations, and unforgettable moments. Breakaway Music Festival is seeking a highly motivated and dynamic individual to serve as the Manager, Brand Partnerships and Activation. The ideal candidate thrives in a fast-paced environment, embraces a team-based work ethic, and has a passion for live events and sponsorship. Based in Nashville, TN, and reporting to the Vice President of Brand Partnerships and Activation, this role will be instrumental in supporting all aspects of brand partner activations, from partner relations to on-site execution. The Manager will assist in executing Breakaway’s sponsorship strategy while acting as a key liaison between the Brand Partnerships team and brand partners, fostering and maintaining strong relationships with both current and prospective partners.

Requirements

2+ years of experience in brand partnership activations, experiential marketing, music festivals, and/or live events a must
Highly motivated team player with strong communication skills and a desire to contribute to Breakaway’s collaborative culture
Prior experience in Sponsorship or Brand Partnerships within the live events industry a must
Ability to professionally create experiential decks, budgets, fulfillment reports, and internal documentation
Self-starter with strong organizational skills and the ability to work independently and collaboratively
Excellent written and verbal communication and interpersonal skills
Ability to represent Breakaway with passion and enthusiasm to prospective and existing partners
Comfortable both receiving and providing feedback to peers and leadership
Ability to thrive in a fast-paced environment with non-traditional work hours, including weekends and potential holidays
Willingness to travel to approximately 10+ festivals per year, totaling roughly 50+ days on the road
Ability to lift up to 50 pounds and remain on your feet for extended periods of time
Proficiency in Google Workspace, Microsoft Office, and project management tools

Responsibilities

Manage day-to-day brand partner activation needs, ensuring seamless execution across planning, production, and on-site delivery
Attend and participate in internal and external meetings, including recurring brand and department calls
Coordinate brand placements on site maps to ensure high traffic, visibility, and performance against KPIs
Coordinate logistics for activation, load-in, and load-out across multiple environments
Identify efficiencies across multiple activations by flagging bottlenecks and helping develop improved systems and processes.
Manage the credential request process for all working teams
Organize and advance activation needs, including power, heavy equipment, WiFi, staffing, trucking, security, and other requirements as needed
Collaborate with the Sales team to ideate new business opportunities related to on-site activations and experiential concepts
Update and maintain detailed activation trackers and internal documentation for Brand Partnerships
Create, submit, and track bill-back invoice requests in accordance with contracted payment terms and activation requirements
Support the Vice President and Senior Manager, Brand Partnerships and Activation throughout the full sponsorship advancement process, including certificates of insurance, drawings, deliverable tracking, asset procurement, heavy equipment orders, and advance forms
Work closely with the Vice President and Senior Manager to ensure alignment and consistency when communicating with brand partners and internal teams
Travel to festivals to manage on-site execution of brand activations and oversee brand partner relations
Foster and nurture relationships with existing and prospective brand partners through sponsor relations initiatives, including gifting programs and specialized events
Create brand fulfillment reports, including deliverable tracking, analytics, and content recaps to summarize partnership performance