Manager, Brand Design

Later•Boston, MA

43d•Hybrid

About The Position

Reporting to the Executive Creative Director, the Brand Design Manager will lead visual storytelling and creative execution across Later's marketing initiatives, driving brand recognition and engagement through innovative design solutions. You will own the visual identity of key marketing campaigns while establishing creative standards that resonate with our enterprise B2C brand and agency audiences. This role requires a strategic, creative thinker with proven experience mentoring design teams and delivering high-impact visual campaigns in the social media and influencer marketing space.

Requirements

8+ years of experience in art direction, graphic design, or visual design with at least 3 years in people management roles
Proven track record of successfully leading and developing design teams, with experience managing performance, providing constructive feedback, and fostering professional growth
Portfolio demonstrating art direction and visual storytelling skills, with examples of both conceptual thinking and final execution across diverse mediums
Hands-on experience across the creative process, marketing campaigns, graphic design, and brand development
A thoughtful, resilient mindset, embracing iteration and feedback as part of the creative process
The ability to work independently when needed, optimally managing timelines, deliverables, and input from partners and stakeholders
Strong understanding of design principles, typography, color theory, and visual hierarchy
Proficiency in Adobe Creative Suite, Figma, and other industry-standard design tools
Demonstrated ability to integrate AI tools into the creative process to enhance ideation, design efficiency, or content generation
Experience designing for enterprise B2B/B2C audiences, preferably in SaaS or marketing technology
Excellent presentation and communication skills with ability to articulate creative rationale
Deep appreciation for social media trends, creator culture, and digital marketing best practices
Bachelor's degree in Graphic Design, Visual Communications, or related field preferred

Nice To Haves

Understanding of web design principles, responsive design, and basic HTML/CSS knowledge a bonus

Responsibilities

Oversee art direction and visual execution for major product launches and multi-channel marketing campaigns, ensuring cohesive visual storytelling across digital and print touchpoints
Develop creative concepts and visual strategies that align with business objectives and brand positioning
Collaborate with Creative Director to evolve Later's visual brand identity and design systems
Present creative concepts and articulate rationale to executive stakeholders, incorporating feedback while maintaining creative vision
Create compelling visual assets for websites and landing pages, email campaigns, social media content, events and webinars, sales enablement, and other marketing collateral
Develop templates and design systems that enable scalable, consistent creative production
Ensure all creative output meets Later's brand standards and delivers exceptional user experience
Stay current on design trends, emerging technologies, and platform-specific best practices
Lead and manage a team of brand designers, providing mentorship, professional development, and career growth opportunities
Establish high quality standards for design execution, systems development, presenting and reviewing deliverables, and deadline-driven workflows
Conduct regular one-on-ones, performance reviews, and goal-setting sessions with direct reports
Foster a collaborative creative environment that encourages innovation and continuous improvement
Manage workload distribution and resource allocation across the design team to meet project deadlines
Lead creative brainstorming sessions and contribute strategic insights to campaign development
Partner closely with copywriters, product marketers, web developers, and cross-functional teams
Build team capabilities through coaching, feedback, and identifying skill development opportunities
Ensure consistent application of Later's brand identity across all marketing channels and customer touchpoints
Identify opportunities to push creative boundaries while maintaining brand integrity and enterprise credibility, developing visual narratives that communicate Later's value proposition to senior marketing leaders and decision-makers
Adapt creative strategies for different audience segments, from creators to CMOs to social media managers
Create compelling case studies and customer success stories that showcase Later's platform capabilities
Use data and analytics to evaluate creative performance and inform design decisions; design A/B tests for visual elements to optimize conversion rates and engagement
Analyze campaign performance metrics to identify successful design approaches and areas for improvement
Iterate on creative based on performance data, user feedback, and market response
Document and share learnings to continuously improve creative effectiveness