Manager, Brand Communications

Macy's • Long Island City, NY

134d

About The Position

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way. The Manager, Brand Communications will be responsible for execution and development of Bloomingdale's external communications strategy to support our brand narrative and drive brand awareness. This role will support key storytelling initiatives including product launches, special events, store openings and renovations, digital initiatives, holiday campaigns, and more. Media relations will be central to this role, with collaboration and leveraging existing relationships and developing new relationships with members of the media, influencers, and Bloomingdale's vendors, to drive brand awareness. Effective communication and collaboration skills are critical in this role; this position requires frequent communication with multiple teams and divisions.

Requirements

• Bachelor's degree or equivalent work experience in a related field.
• 3-5 years direct experience in brand communications or public relations.
• Excellent leadership, facilitation, and interpersonal skills.
• Ability to work across functional lines and at many levels.
• Ability to think creatively, strategically, and technically.
• Established network of media, industry, and influencer relationships.

Nice To Haves

• An interest and passion for news, press, social media, and emerging media platforms.
• Knowledge of luxury fashion.

Responsibilities

• Develop and execute dynamic press and earned media strategies to support key product launches, special events, new store openings, major campaigns, and philanthropy.
• Draft press releases and pitch story angles to support Bloomingdale's brand narrative.
• Liaise with media contacts across trade, consumer, lifestyle, fashion, and broadcast outlets.
• Draft PR support materials: media lists, media pitches, briefing documents, talking points, fact sheets, gift guides, and external pitch decks.
• Partner with cross-functional departments (Fashion Office, Marketing, Social Media, Visual, Buying) to support comprehensive PR plans that tie to business goals.
• Support facilitation of media interviews for senior management and Fashion Office.
• Manage branch store PR press requests for regional coverage.
• Maintain in-depth knowledge of current trends, fashion, entertainment news, high-profile media events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: General Merchandise Retailers
• Education Level: Bachelor's degree