Manager, Brand Activations

Raising Cane's • Plano, TX

122d

About The Position

The Brand Activations Manager supports the execution of brand activations and consumer-facing events that drive engagement and build brand awareness. This role is a team player who understands how successful events contribute to sales and marketing goals, advance company initiatives, and deliver premium, memorable experiences.

Requirements

• 3 - 5 years of experience in brand activations, event marketing, or hospitality for large-scale events (100+ attendees)
• Bachelor's degree in marketing or related field
• Detail-oriented, organized, and able to effectively prioritize and manage multiple projects
• Excellent written and verbal communication skills
• Flexible, self-driven, and solution-focused with a collaborative mindset
• Ability to navigate a fast-paced environment and engage with multiple stakeholders

Nice To Haves

• Experience in campaign planning, event strategy, or project management

Responsibilities

• Manage the execution of brand activations and marketing events to meet objectives and goals
• Develop and present thoughtful activation proposals with clear opportunities and considerations
• Identify and negotiate with talent, ensuring strong alignment with brand tone and goals
• Conduct research and outreach for venues, vendors, and talent as needed
• Create and distribute comprehensive activation plans to ensure seamless execution
• Own timelines, logistics, and vendor coordination for event planning and execution
• Manage event deliverables including gifting, setup, entertainment, and on-site support
• Serve as a liaison with internal and external partners to keep projects on track and aligned with brand standards
• Monitor pop culture and industry trends, identifying relevant integration opportunities
• Track budgets, manage invoices, and contribute to post-event recaps and reporting

What This Job Offers

• Education Level: Bachelor's degree