Manager, Brand Activation Technology & AI Ecosystem

Wella International Operations Switzerland•New York, NY

43d•$120,000 - $132,000•Hybrid

About The Position

WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. We are looking for a marketing leader with strong curiosity for technology to pioneer how we use AI in our brand-activation ecosystem. This role sits at the intersection of marketing activation strategy, content development, and technology enablement, ensuring that our brands stay ahead in how they leverage AI, automation, and data-driven content creation. You will be responsible for defining our AI ecosystem, selecting the right tools, piloting applications, and building internal capabilities, while keeping a strong consumer-first and brand-building mindset.

Requirements

5 years of experience in brand activation, digital marketing, or content strategy.
Curious, pioneering mindset: eager to test, learn, and push boundaries with new AI tools.
Strong content sensibility, understands what makes assets engaging, on-brand, and effective.
Hands-on, proactive, and detail-oriented: able to both think strategically and execute.
Familiarity with AI tools (generative AI, personalization engines, marketing automation).
Collaborative and entrepreneurial, with a "bias to action."
Passion for beauty, culture, and innovation.

Responsibilities

AI Ecosystem Strategy
Support in defining the role of AI in brand activation and how it can make us faster, more relevant, and more efficient.
Define how the brand can "win with AI" - ensure our presence in LLMs, conversations, and consumer journeys.
Build a roadmap for integrating AI into brand activation, campaigns, and toolkits.
Partner with the Central AI & Digital hub to adopt new technologies quickly and tailor them for RH.
Content Development & Execution
Work hands-on with Pencil AI and other generative tools to create brand-right content (social, e-commerce, education, toolkit enhancements).
Create content based on real-time trends, QBR insights, and data signals, ensuring output is fast, relevant, and market-ready.
Support agencies and internal teams with AI-first production.
Pilot and scale AI-led activations with speed and agility.
Exploration & Capability Building
Act as a pioneer: continuously explore emerging AI tools, test them, and bring back learnings.
Share inspiration, best practices, and practical how-to guides with global and local teams.
Partner with agencies, tech providers, and internal stakeholders to embed AI as part of how we work.
Measurement & Optimization leveraging 3DG
Track and report on the performance of AI-driven content.
Experiment with new formats and optimize based on results.
Build benchmarks for efficiency and engagement gains.