Manager - BDR

HighLevelDallas, TX
94d

About The Position

HighLevel is scaling fast, and the Manager BDR team is central to fueling growth. As the Manager, you’ll design and lead the global strategy for reactivating dormant accounts, capturing greenfield opportunities, and turning marketing momentum into revenue impact. This is a leadership role within the Customer Care organization: You’ll build a team of high performing BDRs while creating a repeatable motion that combines prospecting, marketing integration, and customer intelligence. You’ll be accountable for team results, coaching future leaders, and creating the frameworks that power predictable growth for HighLevel.

Requirements

  • 7+ years of SaaS experience in Inside Sales, Demand Generation, or Customer Growth.
  • 3+ years of people management experience, leading teams of SDRs/BDRs or similar functions.
  • Proven track record of building scalable revenue-generating motions.
  • Strong cross-functional leadership and ability to influence senior stakeholders.
  • Data-driven operator with experience in pipeline attribution, funnel optimization, and performance reporting.
  • Exceptional communication and executive presence.

Responsibilities

  • Define and own the BDR strategy, ensuring alignment with Customer Care, Marketing, and Sales.
  • Translate company growth goals into clear motions for dormant reactivation, greenfield expansion, and event-driven demand generation.
  • Lead and scale a high-performing global team of BDRs.
  • Set clear KPIs, coach on execution, and develop future leaders.
  • Establish a performance-driven culture with accountability and growth opportunities.
  • Partner with Marketing to design campaign/event follow-up that maximizes ROI.
  • Create Customer Intelligence to operationalize insights into targeted outreach.
  • Work with RevOps to define reporting frameworks, funnel measurement, and attribution rules.
  • Build scalable playbooks, cadences, and workflows for prospecting and reactivation.
  • Establish feedback loops to continually optimize customer targeting and messaging.
  • Drive experimentation and testing to increase conversion rates across motions.
  • Deliver measurable contribution to trial creation, demos booked, and pipeline growth & holding the team accountable for results.
  • Provide executive-level reporting on performance, insights, and recommendations.
  • Serve as a thought leader in Customer Care, shaping how HighLevel re-captures and expands revenue.
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