MANAGER, AUTOMOTIVE PRODUCT MARKETING

Harman International • Novi, MI

203d • $105,000 - $154,000 • Remote

About The Position

Reporting to the VP of Automotive Marketing, the Automotive Product Marketing Manager at HARMAN Automotive drives strategic alignment between product innovation and market opportunity. This role is responsible for shaping product-market fit, defining global go-to-market strategies, and crafting differentiated positioning across a diverse portfolio of automotive technologies. This role leads cross-functional alignment across senior stakeholders in Product Management, Integrated Marketing, Communications, Business Development, and Customer Accounts to ensure seamless, market-focused execution from concept through launch and beyond. With a strong understanding of customer needs, market dynamics, and competitive forces, this individual translates complex technical innovations into compelling value propositions that accelerate growth and differentiation in the global automotive space.

Requirements

• BA or BS degree in business, marketing, communications or engineering.
• 10+ years of progressive experience in automotive product marketing — with a proven ability to shape strategy, define positioning, and lead successful go-to-market execution.
• 5+ years of direct experience launching new products — leveraging deep customer insights, competitive analysis, and cross-functional collaboration in high-tech, market-driven environments.
• Exceptional product marketing acumen is essential — candidates must bring a strategic mindset, executional excellence, and a passion for delivering market-driven innovation.
• Proven ability to influence others; ability to work in a highly matrixed environment.
• Capability of connecting abstract, ambiguous, disparate ideas to deepen understanding, create new ideas and reflect on past decisions.
• Ability to set priorities, focus energy and resources, establish agreement around intended outcomes/results, and assess and adjust direction in response to a changing environment.
• Superior communication, presentation and writing skills; a deep understanding of the business, business, and consumer needs; capacity to analyze data, distill complex technical concepts into clear and compelling messaging and act on insights.
• Strategic thinker with the ability to translate business goals into effective strategies.
• High proficiency in managing multiple concurrent projects in a matrixed organization.
• Solid understanding and aptitude of technologies and solutions related to ADAS, Telematics, Cybersecurity, Digital Cockpit solutions, Compute platforms, Cloud solutions and services, Systems of Chip (SoC), Software, Digital Displays, Digital Personal Assistants and Branded Car Audio.
• Receptiveness to change, willingness to review courses of action regularly, and a flexible mindset.

Nice To Haves

• Engineering related experience, either in R D, design, or product management.
• Sales / Marketing experience in selling product and or services to an automotive OEM or equivalent.

Responsibilities

• Establish deep alignment with Product Management to lead product strategy and go-to-market execution, ensuring market relevance, competitiveness, and commercial success.
• Shape product-market fit by applying a market-backed lens to roadmap development, translating insights into actionable decisions that enhance differentiation and impact.
• Develop clear, benefit-led product narratives that influence external perception and guide internal decision-making across key stakeholders.
• Translate complex technical features into compelling messaging frameworks that resonate with customers, partners, and industry stakeholders.
• Direct the integration of market intelligence and customer voice into early-stage product development through collaboration with Research and Insights teams, fueling data-driven strategy.
• Define high-impact product positioning that articulates unique value propositions, competitive advantages, and a market-informed point of view.
• Lead the development of USPs and strategic differentiation strategies informed by market trends, competitor analysis, and customer insight.
• Architect co-branding and bundling strategies that leverage partnerships to build value-added go-to-market offerings and ecosystem synergies.
• Drive product messaging strategy for global stages such as CES—leading planning, alignment, and execution of messaging across business units and communication channels.
• Build and execute a 12-month go-to-market roadmap, integrating across Product, Marketing, and Communications teams to ensure cohesive market execution.
• Deliver persuasive product content and sales enablement assets, including naming systems, content strategy, and structured messaging toolkits to accelerate adoption and alignment.
• Cultivate and expand strategic partner programs, directing joint marketing strategies and maximizing partnership ROI through well-aligned product narratives.
• Act as a unifying force between Product, Sales, and Marketing to ensure priorities, narratives, KPIs, and enablement strategies are fully aligned and optimized across the automotive portfolio.

Benefits

• Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location.
• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.).
• Extensive training opportunities through our own HARMAN University.
• Competitive wellness benefits.
• Tuition Reimbursement.
• Access to HARMAN Campus Fitness Center and Cafeteria.
• An inclusive and diverse work environment that fosters and encourages professional and personal development.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Food and Beverage Retailers
• Education Level: Bachelor's degree