Manager, Audience Insights

Publicis Groupe • Chicago, IL

140d • $79,990 - $114,975

About The Position

The Starcom Strategy and Insights Team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges and develop valuable insights to drive the clients' business forward. This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Manager is an entry level management role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients' operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment. The Manager helps measure the impact advertising has on consumers from a brand and ROI perspective using syndicated data, primary data, and client business data. Additionally, the Manager drives rich emotional and behavioral audience understanding, and connects the audience's needs to media planning and buying. The manager has a strong ability to build and distill knowledge, seamlessly executes innovative research projects, and suggests ways to apply those learnings to drive business value.

Requirements

• 3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
• Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
• Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)
• Technical curiosity with the ability to learn new systems and programs quickly
• Strong quantitative and qualitative skills, including analytical abilities and statistics proficiency
• Experience with media measurement tools including Nielsen, comScore, MRI as well as 3rd party ad serving, syndicated research and web analytics
• Demonstrated ability to work with large data sets
• Strong verbal and written communication skills
• Proficiency in Tableau, GoodData, Datorama, SQL a plus
• Excellent Microsoft Office skills; PowerPoint and advanced Excel
• Ability to work independently and in a team setting while effectively managing priorities

Responsibilities

• Pioneer innovative approaches to address complex research and measurement challenges
• Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences
• Build frameworks that capture campaign performance, inform optimizations and impact future plans
• Lead KPI and key metrics reporting for in-campaign performance; determine behavior/brand impact, and ROI
• Construct and execute 'test and learn' measurement and consumer research roadmaps tied to business goals
• Evaluate new and current data partners and new approaches for highest quality results
• Proactively educate internal and external clients on research, tools, technology, and approaches
• Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results
• Merge quantitative and qualitative insights into cohesive story to drive marketing strategy
• Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy
• Partner with the primary lead for brand and consumer research analysis that yields unique insights and opportunities
• Support measurement execution focused on ad/media effectiveness, brand health and consumer behavior that capture campaign performance, inform optimizations and impact future plans
• Mentor and train team members

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree