About The Position
About the Role The Manager of Audience Insights & Segmentation is responsible for identifying actionable audience insights for Gap Inc’s brands. Sitting within the Marketing Intelligence organization and reporting to the Director of Audience Insights & Segmentation, you will serve as an embedded resource within the brand organizations tasked with leveraging first- and third-party data sets to derive key insights that inspire best-in-class creative development and placement for the brand’s campaign/seasonal and evergreen marketing activities. As a brand-aligned resource, you will serve as the key point person for central and brand-specific marketing teams when it comes to social & search insights, media platform habits & practices, and trends across social media, culture, and entertainment. Specifically, we are looking for someone with strong experience working with video and influencer insights.
Requirements
- Established marketing experience working with audience insights and segmentation
- Experience mining social listening, search trends, and cultural & entertainment trends
- Proven ability to think through data sources and analysis in new and unconventional ways
- Expertise in crafting a cohesive narrative from multiple data sources
- Strong understanding of methodology, data, and systems best leveraged for research
- Diverse-minded, curious, creative and solution-oriented
- Demonstrated ability to generate strategic insights from rigorous analysis
- Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
- Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
- Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work
Responsibilities
- Leverage disparate data sources (including social chatter, search terms and keywords, platform best practices & case studies, and cultural & entertainment trends) to support brand-specific and Gap Inc marketing initiatives
- Generate insights from first- and third-party datasets to profile key media audience segments, hindsight marketing activities, and input into strategic, tactical, media, and creative briefings
- Act as the subject matter expert on social relevance for your assigned brand(s), measuring the success of marketing campaigns and providing a point of view on brand fit for talent and brands being considered for partnerships and collaborations
- Surface trending themes, formats, and best practices for paid social platforms to inspire better placement and creative development
- Partner with other Gap Inc insights functions to tell a complete picture of brand audiences, marketing campaigns & collaborations, and product launches
- Highlight cultural, entertainment, audience, and social media trends, and advocate for an up-to-date understanding of key media audiences
- Partner with Audience Data Strategy and Gap Inc’s media agency to ensure that key audiences and related strategies are reflective of the current audience insights and definitions
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
