Manager, Audience Development

Universal Music Group-posted 2 months ago
$58,500 - $148,535/Yr
Full-time • Mid Level
Miami, FL
5,001-10,000 employees
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UMG Global Audience Development is seeking a creative and collaborative Manager, Audience Development to ideate, build, and manage effective omni channel campaigns for Interscope Capitol Miami’s artists and their music fans. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now, while managing long term strategic initiatives. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals. You are a data-driven CRM marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results.

  • Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV.
  • Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals.
  • Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.
  • Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies.
  • Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics.
  • Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
  • Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership.
  • Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value.
  • Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy.
  • 5+ years of experience in email marketing, with a deep appreciation and understanding of Latin audiences and the pop/rock music genre.
  • Fluent in Spanish.
  • Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization.
  • Strong analytical skills with the ability to interpret data and translate insights into action.
  • Experience with personalization, customer journey building, and retention-driving strategies.
  • Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
  • Strong communication skills with experience presenting data-driven insights to stakeholders and leadership.
  • Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects.
  • Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS.
  • Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required.
  • Comprehensive medical, dental, vision, and FSA options, as well as: 100% coverage for out-patient mental health services.
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year).
  • A lifetime fertility support allowance of $30,000 to plan participants.
  • Student Loan Repayment Assistance and Tuition Reimbursement.
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation.
  • Flexible Paid Time Off (PTO) for exempt employees.
  • 3-weeks PTO for non-exempt employees.
  • 2-weeks paid Winter Break.
  • 10 Company Holidays (including Juneteenth and Wellbeing Day).
  • Summer Fridays (between Memorial Day and Labor Day).
  • Generous paid parental leave for every type of parent.
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