Manager, Audience Development & Digital Ads - Epic

Sony Music • Los Angeles, CA

138d

About The Position

The Manager, Fan Engagement & Community Management will be tasked with engaging, acquiring and retaining fans across social platforms. This role will manage conversation and content creation across all digital properties including social media, CRM, websites, and other fanfacing digital properties (discord, sms, etc). This role will work closely with the Digital Product Managers to help execute digital campaigns. This role should have a deep understanding of fandoms and social media.

Requirements

• Bachelor's degree or equivalent
• Minimum of 2+ years professional experience in digital/social media marketing
• Outstanding organizational and communication skills
• A passion for fan-focused digital strategies
• Strong background in digital strategy, with duties at previous experience including day-to-day work in this area
• Ability to work on tight timeframes and move projects forward with limited assets

Nice To Haves

• Photoshop, iMovie, Illustrator and/or other graphic design knowledge a plus
• A deep understanding of interactive technologies and communication tools, including TikTok, Instagram, Facebook, Meta Business Manager, X, YouTube, Tumblr, Snapchat, Discord, Website Strategy, Email/CRM Strategy, SMS

Responsibilities

• Oversee the day-to-day social media, website, and email accounts for a designated roster driving fan acquisition, engagement, and retention
• Acquire and analyze first-party data to expand artists' fan bases and gain insights into audience behaviors. Leverage these insights to amplify, enhance, and develop plans to strengthen the relationship with fans
• Track and analyze campaign performance, using insights to optimize future strategies and campaigns
• Manage digital and social platforms including Instagram, X, Tik Tok, Facebook, Snapchat, Discord, websites, etc.
• Create copy and assets native to each platform to help increase engagement via interaction and algorithms
• Build growth strategies for both established and developing artists, leading to an engaged fan
• Work with Digital Product Managers and artists teams to develop and maintain editorial calendar across all social platforms

Benefits

• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• Time off for a winter recess

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Motion Picture and Sound Recording Industries
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees