Manager, Analytics

Barkley•Kansas City, MO

About The Position

We are seeking a data-driven and strategic Manager, Analytics to join our dynamic MissionOne Media team, a division of BarkleyOKRP. In this role, you will lead analytical initiatives to measure and optimize campaign performance, develop actionable insights, and drive data-informed decision-making. You will collaborate closely with internal teams, including media client experience, strategy and creative, as well as with clients to ensure data-driven strategies enhance advertising effectiveness.

Requirements

Bachelors/Masters degree in Quantitative / Science field or 4+ years’ experience in an analytical field
Media/marketing experience strongly preferred
Robust knowledge of digital media metrics, attribution models, and performance tracking methodologies across all channels display, video, search, social, retail, etc.
Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
Refined client-facing skills with the ability to work well up and down the command chain within an agency organization.
Exceptional written, oral, and data visualization communication abilities as well as proactive and thoughtful management of agency client-group priorities.
Strong proficiency with big data/could platforms (AWS, BigQuery, Snowflake) and excel.
Expertise with data analysis and visualization tools such as Tableau, Power BI, or Superset.
Experience with Brand Lift Surveying, Cross-Media Measurement Solutions, Circana, Dynata, DISQO, etc.
Experience with SQL, Python, or R is a plus.

Responsibilities

Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions.
Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’.
Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success.
Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations.
Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs.
Forecast audience and campaign performance benchmarks to provide optimization diagnostics.
Manage and mentor small team of junior analysts, ensuring best practices in data analysis, reporting, and storytelling.
Comfortable developing business relationships with AdTech partners to manage and source data.
Comfortable working with and delivering concrete requirements to reporting & engineering team that will enable reporting-ready data & deliverables.
Stay up to date with emerging trends in media analytics, measurement technologies, and industry benchmarks.