Manager, Analytics

Perkins Coie•Los Angeles, CA

9d•$121,310 - $241,770•Hybrid

About The Position

Perkins Coie is seeking a data-driven and strategic Marketing Analytics Manager to join our Intelligence and Insights team. The ideal candidate will leverage advanced analytics and AI to provide actionable insights that support the firm’s business development, client growth, and competitive positioning. You’ll translate complex data into clear, compelling narratives for a diverse audience of lawyers and firm leadership, shaping our approach to client origination and strategic growth.

Requirements

Experience determining how to measure the ROI of marketing initiatives with a focus on high-value activities such as thought leadership, events, and legal directory rankings.
Proven experience communicating to all levels of an organization, including business leadership and partners.
Excellent communication skills with the ability to articulate complex data stories to senior-level partners and firm leadership.
Hands-on experience with the unique business development lifecycle of legal or professional services firms, including the importance of reputation, client relationships, and thought leadership.
Proven ability to evaluate user needs and develop them into predictive models and machine learning algorithms to support client and business development efforts.
Demonstrable experience with advanced analytical tools (e.g., Python, R, SQL) and business intelligence platforms (e.g., Power BI, Tableau).
5+ years of experience in a marketing analytics or similar role.
3+ years of experience with marketing technology used in the legal industry (e.g., CRMs such as InterAction, Salesforce; email marketing tools, proposal software).
A bachelor’s degree in a quantitative field such as Statistics, Mathematics, Economics, or a related discipline is required.

Nice To Haves

A working knowledge of legal ranking and directory data is highly desirable.
A master’s degree or MBA is preferred.

Responsibilities

Translate complex analytical findings into clear and concise output for a non-technical audience of legal professionals.
Collaborate with key stakeholders, including partners, practice group leaders, and the Business Development team, to deliver tailored insights that inform their client and matter-specific strategies.
Using marketing, financial, and other firm data, develop actionable analyses on client behavior, market trends, and practice area performance.
Work alongside the Manager of Intelligence and Manager of Client Insights to build cohesive recommendations for business development.
Evaluate and build predictive analytics and AI tools to identify business and client development opportunities, forecast market demand for legal services, and optimize our marketing efforts.
Develop and maintain dashboards and reports that provide intelligence on rival firms, new market entrants, and emerging legal trends.
Ensure high data quality from various internal and external sources (e.g., CRM, financial systems, and external data providers).
Keep up to date on evolving legal industry trends, changes to marketing technology (MarTech), and data privacy regulations to ensure our firm maintains a competitive edge and complies with all relevant standards.
Perform other duties, as assigned.
Be present at work during regularly scheduled working hours and as needed in the position, consistent with the firm’s attendance expectations.