Manager, Affiliate & Influencer Marketing

Airwallex • San Francisco, CA

99d

About The Position

Airwallex is on a mission to transform global business banking, and we’re seeking an Affiliate & Influencer Marketing Manager to help us expand our presence across the US and Canada. In this role, you’ll develop, launch, optimize, and measure high-impact affiliate and influencer programs that drive awareness, demand, and revenue. This role is highly cross-functional, collaborating with global marketing, PMM, sales, revenue strategy, and global affairs to ensure programs align with broader regional and global goals. Additionally, you'll stay informed about industry trends and emerging AI tools to experiment with, with the ultimate goal of maximizing ROI.

Requirements

• 5+ years of experience in affiliate, influencer, or partner marketing.
• Proven success in developing and scaling influencer programs that drive brand awareness, credibility, and audience engagement.
• Proven success in building and scaling affiliate programs that generate qualified leads and pipeline at scale.
• Strong analytical skills with the ability to establish clear KPIs and benchmarks for all programming, regularly analyzing performance and reporting on outcomes.
• Hands-on experience with measurement tools such as GA4, Salesforce, and Looker.
• Excellent partner management skills, with a track record of building relationships that deliver mutual value.
• Strong project management skills with the ability to lead cross-functional initiatives effectively.
• Comfortable operating in fast-paced, high-growth environments with shifting priorities.

Nice To Haves

• Prior experience in high-growth fintech or B2B SaaS environments.
• Hands-on experience scaling affiliate or influencer programs across multiple countries.
• Established network/ecosystem of B2B affiliates or influencers that can be leveraged to accelerate program growth.

Responsibilities

• Develop comprehensive influencer programs that elevate brand awareness, fostering loyalty, engagement, and a strong presence across social and digital platforms.
• Strategize and implement influencer initiatives for integrated campaigns, brand initiatives, and ongoing engagement.
• Onboard and own the B2B influencer platform (e.g., Onalytica, Upfluence, Traackr, CreatorIQ, or similar) and manage end-to-end program operations such as influencer seeding, gifting, and content creation efforts to actively engage and expand the creator community.
• Define and execute a scalable affiliate marketing program that drives lead generation, revenue contribution, and CAC efficiency.
• Identify, recruit and nurture a high-quality network of affiliates, including influencers, publishers, and niche content creators.
• Own the affiliate platform (e.g., Impact) and manage end-to-end program operations such as onboarding, contracts, commissions, and compliance.
• Track and analyze KPIs across brand awareness, engagement, traffic, leads, and revenue, running experiments and A/B tests to continuously optimize performance.
• Partner with a variety of cross-functional partners to align messaging, creative assets, and reporting.
• Manage budgets and ROI across affiliate partnerships and influencer programs to ensure efficient, scalable growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees