Manager, Advertising

Red Bull • Santa Monica, CA

71d

About The Position

The Advertising Manager is tasked with assisting the Advertising Senior Manager in driving strategic direction, ensuring flawless execution, and conducting ongoing analysis of Red Bull's advertising campaigns. This role involves creating inspiring and engaging advertising campaigns that amplify the World of Red Bull and increase brand relevance among the next generation of consumers. The ideal candidate for this position should be a strategic and critical thinker with a natural ability to connect with consumers through advertising. They must also possess strong organizational and project management skills, be solution-oriented, and show enthusiasm for turning insights and learning into actionable strategies.

Requirements

• 3+ years of marketing experience, preferably with an advertising agency or a lifestyle brand.
• Fluency in English is required; additional language skills are considered an advantage.
• A bachelor's degree is mandatory.
• Proven success in developing innovative and creative campaigns that engage and inspire consumers.
• Excellent communication skills, including written, verbal, and presentation abilities.
• Strong analytical skills, particularly in understanding emerging digital landscapes.
• Exceptional attention to detail.
• Solid strategic thinking abilities, with the capacity to anticipate trends and transform insights into actionable strategies.
• Expertise in planning, prioritizing, managing, and executing projects effectively.
• An entrepreneurial mindset, characterized by a proactive 'can-do' attitude.
• Ability to inspire, lead, and develop a team while working collaboratively.
• A creative and innovative thinker.
• Proven ability to work under pressure and meet strict deadlines.
• Commitment to embodying and representing the Red Bull brand.

Responsibilities

• Develop an integrated media strategy for local advertising campaigns by working closely with agency partners.
• Ensure all media plans are optimized to achieve goals around reach, awareness, impact, and audience engagement with Red Bull's target demographic.
• Collaborate cross-functionally to integrate Paid, Owned, and Earned media efforts seamlessly.
• Coordinate with Consumer Insights teams to develop robust campaign measurement plans.
• Successfully manage key advertising campaigns through project management while ensuring on-time, on-budget execution of all programs.
• Oversee the launch, ongoing maintenance, and closure of campaigns.
• Manage the overall campaign lifecycle timeline, including timelines created by third parties such as agencies.
• Ensure the development of comprehensive, strategic, and insightful campaign briefs.
• Continuously analyze audience data, consumer insights, activation details, past campaign learnings, and best practices to improve and refine campaign briefs.
• Support the ideation process for building the annual Advertising Business Plan.
• Work closely with the Media Team to monitor and optimize campaign performance in real time.
• Lead the creation and dissemination of detailed campaign reports that outline results, lessons learned, and best practices.
• Evaluate and analyze the effectiveness of campaigns and programs to refine strategies for future initiatives.
• Drive the implementation of creative-specific Brand Studies to measure growth and evolution within key campaigns.
• Ensure compliance with data integration and relevant regulations during campaign execution.
• Collaborate internally with key Sales and Marketing functions to craft holistic marketing programs.
• Partner with media and eCommerce teams to develop a comprehensive advertising investment strategy for Amazon.com.
• Manage the media agency in developing media strategies that effectively achieve objectives.
• Assist the Senior Director of Advertising with annual media planning and reviews.
• Aid the Senior Director of Advertising in conducting the annual evaluation of the media agency.
• Motivate the team to develop and/or source all creative materials required for campaign launches.
• Manage the creative development process across various channels.
• Ensure that all creative outputs align with established brand standards.
• Review all creative work through the mandatory legal process.
• Conduct quality assurance (QA) checks and proofread all assets for accuracy and consistency.
• Serve as the strategic point of contact (POC) for all creative agency partners.
• Oversee the facilitation of the creative review and approval process.
• Inspire and guide teams to reimagine the creative development process.
• Ensure comprehensive and accurate budget management and tracking throughout the concepting and production phases.
• Lead ongoing collaboration with stakeholders across departments throughout the campaign process.
• Gather strategic input from relevant cross-departmental stakeholders.
• Foster a collaborative and professional working relationship with all agency partners.
• Monitor industry trends and competitive activities to ensure innovative thinking in campaigns.
• Advocate for innovation from agencies, emphasizing emerging technologies and new creative formats.
• Establish the objectives, key results, processes, timelines, required resources, and workflows necessary for team function.
• Ensure that Advertising Specialists develop campaigns aligned with business priorities.
• Motivate Advertising Specialists to execute their campaigns effectively.
• Provide ongoing mentorship and coaching to support professional growth.
• Cultivate a high-performing, creative, and results-driven team culture.

Benefits

• Permanent position
• Benefits eligible

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Beverage and Tobacco Product Manufacturing
• Education Level: Bachelor's degree