Manager, Account Marketing (7-month Contract)

Bain & Company•Atlanta, GA

33d

About The Position

We are proud to be consistently recognized as one of the world's best places to work. We are currently the #1 ranked consulting firm on Glassdoor's Best Places to Work list and have maintained a spot in the top four on Glassdoor's list since its founding in 2009. Extraordinary teams are at the heart of our business strategy, but these don't happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally. As the Manager, Practice Marketing, you'll join an international, high-energy marketing team where collaboration and innovation thrive. This is a hands-on role at the forefront of driving Bain's brand and reputation. You'll collaborate with a variety of teams, including editorial, brand, SEO, paid media, email, PR, and events to deliver high-impact campaigns. This role offers global exposure, an opportunity to learn from the best, and a chance for you to make a meaningful impact on Bain's growth and leadership in the consulting industry.

Requirements

An undergraduate degree in business / marketing
6-7+ years of relevant B2B marketing experience is a must
Expertise and previous experience in marketing programs and processes
Ability to proactively conceive and suggest new approaches and solutions
Demonstrated ability to take a lead on coordinating and executing distinct projects and/or large and regional events, including managing the budget, contributing to objective / goal definition etc.
Demonstrated ability to understand marketing objectives and priorities, as well as content development strategy
Effective written and oral communication skills, ability to liaise with stakeholders of various seniorities with minimal input from manager
Ability to interact with external contacts / parties as knowledgeable Bain marketing representative
Client-centric mindset
Ability to remain calm and composed under pressure, and ability to pivot based on input from senior partners

Nice To Haves

Professional services experience
Experience in the relevant industry
Account rep experience a plus

Responsibilities

Contribute to the development of marketing strategies that increase awareness and credibility for Bain and our core solutions, in support of commercial objectives
Develop an understanding of target audiences and key clients; find new and innovative ways to reach them e.g., through events, targeted advertising, speaking opportunities, influencer collaborations.
Use data to develop performance insights; proactively monitor and analyze to make ensure activities reach key client decision makers. Make recommendations for improvements.
Maintain knowledge of industry trends as well as marketing trends, in order to inform decision-making.
Conduct market and competitor research to inform the development and positioning of our expertise, as well as overall marketing approach.
Leverage Bain's CRM system, understanding the core functionality and the insight it provides into target audiences.
Develop, drive and execute highly impactful, cross-channel marketing campaigns in close collaboration with other marketing teams
Establish credentials with stakeholders and act as an advisor on marketing campaigns
Responsible for the execution of campaigns across multiple channels, leveraging a strategic mix of assets, e.g., email, paid media, social media, video, and in-person activations; have working knowledge of options available, when to use and ways to optimize.
Develop events strategy, including recommended Bain-hosted client events and identification of third party conferences and how we should engage with them (i.e. sponsorship, speaking engagement, etc); includes invites, follow-ups, etc.
Create, update, and maintain foundational marketing assets such as webpages, partner profiles, and related materials, prioritizing relevant and timely updates.
Responsible for deploying email strategy, including selecting content and recommending framing for key audiences.
Measure the results of campaigns and major deliverables through both analytics and direct feedback; present actionable insights to refine strategies.
Responsible for keeping content and campaign information updated and available to cross-functional teams to enable visibility and collaboration
Create communications to promote marketing activities to key internal audiences
Proactively team with Account Marketing, sharing client-centric intel as input to industry, sector and capability marketing strategies
As needed, deploy account-based marketing programs to select priority accounts, supporting must-win opportunities, in partnership with Account Marketing leads.
Assist with the execution of 1:few and 1:1 campaigns across multiple channels.
Have working knowledge of options available, when to use, and ways to optimize.
Contribute to continuous process improvement by providing constructive feedback and working hand in hand with colleagues to problem solve.
Actively embrace the use of new tools, including GenAI, to support and improve overall team efficiency.
Be a flexible and adaptable team member to support new projects and team needs as they arise.