Strategic responsibilities Understanding of retailer and local market nuances to help set overall account strategy that guides category priorities, marketing campaigns, assortment, merchandising, promos/GWP/sets, events and all other parts of the business Work with Director to Develop full calendar of tailored activities for retailer and retailer.com, leveraging overall brand category and marketing objectives and ensuring correct coordination and resource allocation between B&M and .com Support Origins field teams by supporting event strategy, leading toolkit execution and owning event tracking and communication with the teams Negotiates seasonal stock & sales plans with input from Account & Sales Planning Year over Year by week tactics to drive business Marketing responsibilities Ensures strong visual presence in store, in local market and on retailer.com Ensures that right marketing activities (in store, co-op, digital/social, etc.) supports events, promos and other brand activities Works extremely closely with Trade Marketing and Account & Sales Planning to ensure strong business decisions on marketing, assortment, stock levels, sampling, sets, exclusives and gifts tailored to retailers' customers Business Responsibilities: Determines spend to maximize ROI and sales; held to seasonal targets (retail sales, net sales, demo, co-op, freelance, promo, GWP, sets, capex) and shapes the execution of these items at the retailer Reviews door profiles w/input from planner and the field; works with planner to determine door level allocations
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Job Type
Full-time
Career Level
Manager
Industry
Chemical Manufacturing
Number of Employees
5,001-10,000 employees