Manager, Account Based Marketing, Americas

Airwallex • San Francisco, CA

85d

About The Position

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Requirements

• Bachelor’s degree or equivalent experience
• 5+ years of hands-on experience in account-based marketing
• Proven ability to plan and execute multi-touch ABM campaigns across accounts, coordinating pre-, during-, and post-campaign activities with cross-functional teams
• Strong analytical skills with experience using data to inform targeting, engagement strategies, and campaign performance optimization
• Entrepreneurial mindset, comfortable taking ownership and working hands-on in a fast-paced, high-growth environment
• Exceptional organizational skills, attention to detail, and a customer-focused approach

Nice To Haves

• Experience marketing fintech solutions to C-Suite executives (CFOs, CTOs, CPOs)
• Experience supporting go-to-market launches or expansion into new verticals
• Hands-on experience running ABM campaigns in Demandbase
• Hands-on experience building personalized experiences within Mutiny
• Previous work with sales enablement tools (Highspot, Outreach, Chorus)

Responsibilities

• Develop and execute targeted account-based marketing campaigns for strategic accounts, including 1:1, 1:few, and 1:many approaches
• Build account-specific engagement strategies to deepen relationships with decision-makers and influencers, aligning with sales and growth objectives
• Partner with sales, product marketing, creative, and operations teams to plan, deliver, and optimize campaigns efficiently
• Transform foundational product marketing messages into fully-developed, personalized campaign assets for key accounts, including email, paid media, landing pages, organic social content, and sales enablement materials, with minimal guidance
• Coordinate cross-channel programs to ensure consistent messaging and seamless account experiences
• Manage an ABM campaign calendar, prioritizing initiatives across accounts, product lines, and segments, ensuring efficient allocation of resources
• Establish KPIs and measurement frameworks to track campaign impact, reporting on cross-channel engagement, pipeline influenced, and ROI
• Continuously analyze account performance and feedback from Sales to optimize campaign strategies and identify new growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees