Manager, Account Based Marketing Activation (REMOTE)

Labcorp

252d • $90,000 - $125,000 • Remote

About The Position

At Labcorp, you are part of a journey to accelerate life-changing healthcare breakthroughs and improve the delivery of care for all. You'll be inspired to discover more, develop new skills and pursue career-building opportunities as we help solve some of today's biggest health challenges around the world. Together, let's embrace possibilities and change lives! The Manager, ABM (Account Based Marketing) Activation will play a pivotal role in activating key growth and retention strategies in BLS's most critical accounts. This individual will partner with Sales and Customer Marketing to activate Account Based Marketing plans designed to increase Labcorp's share of wallet, customer experience, and/or win rate for new molecules. This individual will be a key member of the BLS Global Marketing team and will frequently interface with the Sales team, translating ABM strategies into day-to-day sales activities.

Requirements

• 5+ years of marketing experience.
• Bachelor's Degree is required.
• Strong interpersonal and collaboration skills.
• Proven ability to manage multiple projects simultaneously.
• Ability to thrive in a fast-paced, dynamic environment.
• Ability to work independently and identify roadblocks.

Nice To Haves

• Advanced Degree in Marketing, Science or Business.
• Prior experience in the healthcare, life sciences, or biopharma industry.
• Additional prior experience in a Sales, Inside Sales, or Field Marketing role.

Responsibilities

• Partner with Customer Marketing and Sales to select top account candidates for ABM focus.
• Understand detailed account trends, gaps and opportunities.
• Leverage deep account knowledge to define specific and actionable objectives for each account.
• Support Customer Marketing to define a tactical plan to deliver these objectives.
• Continuously monitor and track trends and insights about BLS's top accounts.
• Package and deliver insights, including actionable recommendations, to the Sales team.
• Act as the Marketing account expert and Sales interface for each ABM account.
• Partner with Customer Marketing on the day-to-day execution of Account Based Marketing plans.
• Train Sales on tactical plans and facilitate necessary input from Sales.
• Provide general sales enablement support for the top accounts.
• Identify opportunities to support Sales via new tools, new collateral, or connecting the team to existing Marketing resources.

Benefits

• Medical, Dental, Vision, Life, STD/LTD.
• 401(k).
• Paid Time Off (PTO) or Flexible Time Off (FTO).
• Tuition Reimbursement.
• Employee Stock Purchase Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Ambulatory Health Care Services
• Education Level: Bachelor's degree