Manager 2, Marketing Operations, CRM

Intuit • San Diego, CA

112d • $154,000 - $208,500

About The Position

Join an incredible marketing team at Intuit as a Manager 2, CRM Operations in the Consumer Group. As a key leader, you will be responsible for CRM initiatives and execution for our consumer products powering financial freedom to the over 100M consumers and businesses we serve year-round. CRM is a significant part of our marketing strategy, driving world-class results. In this role, you will lead a team, drive our technical capabilities workstream and manage the quality and technical execution with innovation of our CRM communications. As a leader, you will inspire and influence the team by being collaborative and results driven. You should possess strong technical skills, especially in HTML and ESP scripting languages, and bring their innovative ideas to improve our marketing efforts.

Requirements

• Minimum of 8+ years leading a CRM team that delivers delightful customer communications and drives business growth in a complex and matrixed organizational structure.
• Strong understanding of email, push, SMS platforms, marketing automation tools, data analytics, and customer segmentation strategies.
• Proven experience in building and sending large-scale email campaigns via major ESPs. Braze and Adobe Experience Platform required.
• SQL, scripting languages within the context of Customer Engagement Platforms, HTML, REST APIs, personalization and prediction technical skills (Liquid Script, JSON, etc.).
• Design, develop and debug webhook integrations for various applications and systems.
• Experience with driving the selection, implementation, and execution of CRM solutions (in house and/or 3rd party) utilizing machine learning, AI and data science models.
• Excellent leadership and interpersonal skills, with the ability to manage, motivate and mentor a diverse team.
• Strong project management skills, with demonstrated success in managing multiple campaigns and initiatives concurrently.
• Excellent communication and presentation skills, capable of conveying complex information in a clear and concise manner.
• Analytical mindset with the ability to translate data into actionable insights.
• Bachelor's degree in Marketing, Business Administration, or related field; a Master's degree is preferred.

Responsibilities

• Lead and manage a multi-level CRM operations team, providing strategic direction, guidance and support to drive successful campaign execution.
• Use data to uncover efficiencies and drive improvements in technology and CRM activation (email, push and in-app notification, SMS, and other CRM avenues).
• Demonstrated understanding and application of AI and machine learning in CRM optimization, including personalized experiences, predictive analytics, and automated content generation.
• Monitor and evaluate key engagement of CRM campaigns (deliverability, opens, CTR, etc.) using data-driven insights to make informed decisions that enhance campaign effectiveness.
• Effectively communicate campaign results and strategic recommendations to senior leadership.
• Partner across MarTech, product development, data analytics, CRM strategy, product, data enablement with high technical acumen.
• Identify and implement new data sources, manage multi-million dollar budgets across vendors, effectively communicate pivots across product or with data.

Benefits

• Competitive compensation package with a strong pay for performance rewards approach.
• Cash bonus eligibility.
• Equity rewards.
• Comprehensive benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree