Manager 2 CRM Lead Lifecycle Strategist

Intuit • Mountain View, CA

82d • $150,500 - $231,500

About The Position

Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our leading brands - TurboTax, Credit Karma, QuickBooks, and Mailchimp - Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work. This role on the TurboTax CRM's team is highly strategic focused on driving customer conversion through complex CRM program development and activation, specifically for DIY (Do-It-Yourself) and DIWM (Do-It-With-Me) customers post-authentication. You'll be instrumental in building and executing sophisticated omnichannel strategies that guide these customers through their tax filing journey, from the moment they log in until they complete their return. This position demands a unique blend of deep strategic thinking, advanced activation expertise across all CRM channels, and a passion for leveraging data to personalize the customer experience. You will also manage and mentor a small team of marketers, overseeing their project prioritization, process definition, campaign planning, and workload management.

Requirements

• 5-7 years of experience managing large and highly complex retention marketing campaigns across all CRM channels.
• 3-4 years of experience in team management, with a strong focus on growing and mentoring talent.
• Demonstrated expertise in developing advanced, cohesive business and CRM strategies.
• A keen and deep understanding of the data that underpins CRM programs.
• Expert knowledge of email marketing best practices.
• Superior organizational, strategic project management, and communication skills.
• Extensive hands-on experience with enterprise-level marketing cloud solutions and CRM tech stacks.
• A 'builder' mindset with a bold vision for efficient market entry.
• Thorough understanding of the levers behind properly managing a very large and complex installed base.

Nice To Haves

• Deep familiarity with Braze, Movable Ink, or Stensul.

Responsibilities

• Define and own the 'post-authentication' contact strategy for DIY and DIWM customers.
• Lead 'authentication to complete' channel activation with a strategic lens.
• Architect and deliver superlative campaigns.
• Refine and expand our complex automated and scheduled campaigns.
• Champion digital marketing and CRM innovation.
• Manage and mentor a team.
• Drive performance reporting and insights.
• Lead omnichannel execution.
• Collaborate on holistic contact strategy.

Benefits

• Competitive compensation package.
• Cash bonus eligibility.
• Equity rewards.
• Benefits in accordance with applicable plans and programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services