Malibu TN Marketing Coordinator
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About The Position
Malibu Boats, Inc. is the leading producer of recreational towboats in the world. Steeped in a legacy of watersports performance, the headquarters in Loudon, Tennessee produces two brands of wake boats (Malibu and Axis). This role assists the broader marketing and sales teams in the quest to build brand equity and market share on both brands. The Marketing Coordinator supports the development and execution of outstanding marketing plans through our website, email campaigns, external publications and live events. Reporting to the Marketing Manager for Malibu & Axis, the role works in partnership with our in-house creative manager, Digital Marketing resources and outside vendors - holding responsibilities for projects across various touchpoints with particularly strong ownership over the brands' work in Social media (strategies, content development, implementation and budget management). The role involves digital prowess especially with social media tools, channel-effective content development, email automation (HubSpot) and website updates.
