Luxury Travel Program Manager

AAA • Costa Mesa, CA

13d

About The Position

If you’re a visionary leader passionate about shaping extraordinary travel experiences, this is your moment to take the helm. In this high-impact role, you’ll combine strategic planning with hands-on product leadership to design, refine, and launch travel products that inspire members to book their next journey with AAA—while collaborating closely with world-class travel partners around the globe.

Requirements

• Bachelor’s degree or equivalent experience.
• 4–6 years of product management experience in the travel, hospitality, or tourism related industries.
• Current experience in luxury travel and/or luxury brand management.
• Experience creating and launching go-to-market strategies.
• Proven success, creating and executing strategies that drive measurable results.
• Ability to transform market trends and customer needs into innovative, market-ready offerings.
• Strong negotiation skills and the confidence to represent AAA in partner and vendor discussions.
• Exceptional communication skills—able to engage stakeholders at all levels.
• Analytical mindset with the ability to translate data into actionable insights.
• Expertise in managing multiple priorities in a fast-paced, customer-focused environment.

Nice To Haves

• Experience building luxury travel programs (e.g., custom FIT, escorted journeys, luxury cruise, villa/yacht, private jet, or high-touch concierge services).
• Established network across luxury travel suppliers/consortia and familiarity with preferred partner programs and value-added amenities.
• Strong understanding of travel distribution (advisor channel, direct-to-consumer, and in-branch) and how to enable advisors to sell premium experiences.
• Advanced proficiency with analytics tools and KPI reporting (e.g., revenue, margin, conversion, attach rate, NPS/CSAT).

Responsibilities

• Own the end-to-end ultra-luxury travel program lifecycle, from opportunity sizing and concept development through launch, optimization, and expansion.
• Define portfolio strategy and manage a prioritized product roadmap that supports AAA/Club growth, member engagement, and brand differentiation.
• Build and manage high-impact partnerships (tour operators, cruise lines, hotels, DMCs, consortia, and luxury service providers) to secure preferred access, unique amenities, and compelling commercial terms.
• Lead vendor and partner negotiations; represent the Club in key business discussions to maximize value, service quality, and member outcomes.
• Oversee profitability, productivity, and performance targets across product lines; monitor KPIs and recommend data-driven actions to improve conversion, margin, and retention.
• Conduct in-depth market and competitive research and synthesize Travel Advisor feedback to refine offerings, improve sales enablement, and elevate service delivery.
• Drive go-to-market execution in partnership with marketing, sales, and operations, ensuring strong performance across digital, print, and in-branch channels.
• Set the vision—define and execute a forward-thinking travel strategy that elevates AAA’s brand presence and strengthens member engagement and awareness.
• Spot the trends—leverage market insights, competitive analysis, and Travel Advisor feedback to shape high-value product offerings.
• Innovate and enhance—oversee the evolution of existing products and bring new ideas to life, from concept to launch.
• Lead go-to-market execution—drive strategic marketing initiatives for your portfolio, ensuring strong performance across digital, print, and in-branch channels.
• Be the connector—build strong relationships with travel vendors and business partners to maximize value, service quality, and member satisfaction.
• Own the numbers — monitor KPIs and business results, making data-driven adjustments to ensure profitability and growth.
• Inspire collaboration—partner with internal teams across marketing, sales, and operations to bring big ideas to life.
• Establish a performance dashboard and operating cadence to optimize offers using member insights, competitive intelligence, and advisor feedback.
• Increase member satisfaction for luxury bookings (e.g., NPS/CSAT) and reduce service friction through improved processes and partner SLAs.

Benefits

• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance, travel, entertainment, services and more!)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees