Loyalty Program Planning & Execution Manager

Circle K Stores • Charlotte, NC

81d

About The Position

Our mission is simple: we make journeys easier and more enjoyable for our customers. We want to lift their spirits by delivering little boosts along the way. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey's going, we can help you get there. We are looking to significantly expand the team and our capabilities to meet the growth goals for membership. You'll be at the center of this transformation, working together with the team to plan and execute key loyalty projects. We're looking for a customer-centric, execution-minded individual who is passionate about loyalty/membership strategy, the voice of the customer, and paying attention to detail. In this role, you'll play an integral role in planning, executing, and scaling all customer-facing projects involving Circle K's loyalty program. You will work in close partnership with a diverse stakeholder group across Circle K to implement these strategies and lead projects end-to-end - ensuring robust cross-functional alignment and flawless execution at each step of the way. You will be a strategic thought leader, possess excellent stakeholder management capabilities, and have a good understanding of loyalty, marketing, and project management. While it helps to understand our industry, what we really care about is that you have an unending curiosity for customer behavior, the skill to translate data from various sources into actionable insights, and, most importantly, a can-do attitude to roll up your sleeves and get things done. We strive to make our members feel valued and recognized every day in their way. We're looking for a creative thinker who takes a strategic approach to identify opportunities, keeps the customer at the forefront, manages projects methodologically, and thrives in a cross-functional environment.

Requirements

• Bachelor's degree (advanced degree a plus)
• 5+ years of professional experience in management consulting, strategic planning, sales & marketing planning, or project management with a proven record of achievement.
• Strong project management skills to prioritize and work on multiple projects simultaneously.
• Ability to execute in the short term while simultaneously developing a long-term approach.
• Strong organizational, time management and attention to detail skills.
• Demonstrated dedication with the ability to handle projects from origin through execution.
• Willingness to learn and should be able to flourish in a fast-growing, dynamic environment.
• Self-starter and entrepreneurial spirit with hands-on approach towards business.
• Knowledge of marketing and store systems required to implement promotions and campaigns.
• Track record of continuous improvement - leveraging experiences and setbacks to drive professional growth.
• Excellent written and oral communication skills.
• Strong peer relationship skills - ability to foster collaboration, achieve consensus within a group, and drive internal and external relationships.
• Ability to prioritize, work under pressure, and meet deadlines with quality deliverables.
• Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products.
• Strong analytical skills, ability to interpret complex data and make data-driven decisions.
• Strong leadership skills with the influence to inspire those around them.
• Excellent communication and collaboration skills with ability to work effectively and efficiently with internal and external teams.

Responsibilities

• Develop and evolve the existing Go-To-Market processes, including process mapping, defining roles and responsibilities, governance structure, and collaborating with key GTM stakeholders to implement change.
• See approved projects from inception through launch and ensuring timing aligns with broader Circle K strategies.
• Partner closely with the cross-functional stakeholders in Marketing, Loyalty Ops, Data & Analytics, Product, and Change Management to support strategy development and execution.
• Stay up-to-date on competitive analysis related to projects, help to design customer research plan, and utilize the test-and-learn process to learn about our customers and determine best practices.
• Act as the voice of the consumer to ensure its presence in the GTM process and to ensure learnings are part of decision making.
• Support the loyalty offer management process to drive consistent execution of program branding, campaigns, and promotions across channels.
• Proactively develop processes, tools, and other means to efficiently manage the loyalty promotions process.
• Assist the organization with the development, set up, and execution of loyalty promotions, including personalized offers.
• Forecast and recommend how to enhance submitted loyalty promotions.
• Ensure compliance with promotional requirements, policies, and regulations.
• Measure and report out on results to optimize loyalty campaigns and promotions.

What This Job Offers

• Industry: Food and Beverage Retailers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees