Loyalty Program Analyst

bluemercury•New York, NY

About The Position

The Loyalty Program Specialist will support the day-to-day execution, marketing, and reporting of our loyalty program, helping to deliver a seamless and rewarding experience for our most loyal clients. This role bridges creative marketing and data-driven operations, ensuring campaigns run smoothly from concept to completion. The ideal candidate is detail-oriented, passionate about beauty and client engagement, and eager to grow in the fast-evolving world of loyalty and CRM.

Requirements

2-3 years of experience in marketing, CRM, loyalty, or analytics (internships included).
Demonstrated experience managing projects from planning to execution.
Detail-oriented with strong project management and organizational skills.
Excellent written and verbal communication skills with a collaborative mindset.
Proficiency in Microsoft Excel

Nice To Haves

familiarity with SQL a plus.
Experience with CRM or marketing automation platforms (e.g. Salesforce, Amperity, Klaviyo, Adobe Campaign) preferred.
Familiarity with analytics or data visualization tools (e.g., Tableau, Power BI, Google Analytics) a plus.
Ability to thrive in a fast-paced, creative, and client-focused retail environment.
Genuine passion for beauty, wellness, and creating exceptional client experiences.

Responsibilities

Support the execution of loyalty initiatives, offers, and campaigns across channels, including promotion setup, user acceptance testing, and managing cross-functional alignment to ensure flawless delivery.
Coordinate program launch readiness by tracking timelines, organizing assets, and maintaining documentation.
Serve as a point of contact for store teams, addressing questions and ensuring smooth program execution.
Research and share emerging trends in loyalty, retail, and customer engagement to inform program innovation.
Partner with Integrated Marketing, Creative, Store Operations, and Digital teams to bring loyalty campaigns to life.
Support the development of marketing materials and review assets for accuracy and alignment with brand standards.
Assist in campaign setup—including drafting briefs, managing approvals, and ensuring on-time delivery.
Track campaign performance and provide topline insights to help optimize future activations.
Pull loyalty reports and compile key performance data to evaluate program health.
Support analysis of member engagement, retention, and campaign results.
Summarize insights and share findings with cross-functional partners to inform decisions.