Loyalty & Digital Engagement Manager

Winmark Corporation • Plymouth, MN

5d

About The Position

Lead the transformation of Winmark’s customer engagement ecosystem across our five retail brands: Once Upon A Child®, Plato’s Closet®, Play It Again Sports®, Music Go Round® and Style Encore®. You’ll architect and scale a unified program that rewards customers, drives repeat visits, and increases long‑term value across the entire organization.

Why Winmark

At Winmark Corporation you will work in collaboration with others who are passionate about cultivating strong relationships and those who want to make a positive influence on communities, while making a sustainable impact on the world. You will discover what it’s like to work for a company where taking care of our people is genuinely a top priority—where we seek out those looking for a career, not just a job, and we offer exceptional benefits.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years experience in loyalty program strategy or CRM execution within retail, restaurant, or multi‑unit environments.
• Hands‑on experience building customer lifecycle journeys and triggered communications.
• Strong background in segmentation, audience strategy, and program design/testing.
• Experience in email/SMS platforms, app notifications, and cross-channel digital engagement.
• Excellent leadership, communication, and presentation skills.

Responsibilities

• Own the digital customer platform strategy: Help define the long‑term architecture for 1:1 customer engagement—integrating loyalty, email, SMS, and data platforms—then pilot and scale innovations with Marketing, IT, Operations, and external partners.
• Build and launch a unified loyalty program: Shape rewards, offers, and automation that create excitement and retention, partnering with IT, Digital, Creative, and franchise committees to deliver seamless, brand‑specific experiences.
• Design segmented lifecycle journeys: Create segments for welcome, re‑engagement, and win‑back flows; set testing roadmaps for offer design, message sequencing, rewards structure, and personalization.
• Coordinate integrated 1:1 campaigns: Orchestrate email, SMS, and app notifications with in‑store and paid media touchpoints to deliver consistent, personalized communication that drives repeat visits and incremental spend.
• Lead analytics and optimization: Own loyalty analytics (visit frequency, retention, program impact) to refine segments, assess hypotheses, and continuously optimize program performance.
• Enable franchisees for success: Build rollout plans, training, playbooks, and best practices that increase adoption while reducing operational complexity in stores.

Benefits

• A mission‑driven, people‑first culture that invests in your growth.
• The chance to shape a system‑wide loyalty program and customer experience at scale.
• Collaboration with passionate teams and the opportunity to innovate, experiment, and make measurable impact.
• Exceptional benefits and a supportive environment built for long‑term careers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees