Love Promise Community Commitment Manager

Subaru•Camden, NJ

19d•$111,500 - $164,000•Hybrid

About The Position

Develops national and retailer programs and activations that support our company goals of being More Than A Car Company and helping our retailers become More Than A Car Dealer in their local community, a component of Subaru's brand strategy. Responsible for leading relationships with national non-profit/charity partners and being the Love Promise program lead for assigned pillars, providing strategic and messaging direction across all marketing channels and functions. Position requires both Brand Management and Partnership Marketing Manager expertise.

Requirements

Experienced in Brand management.
Experienced in Partnership Marketing management.
Exceptional project management skills.
Exceptional communication and presentation skills.
Ability to build strong relationships.
Ability to work and influence across departments and teams.
Ability to think strategically and manage execution.
Demonstrated leadership qualities.
Tenacity in helping to advance Subaru’s interests.
Understanding of how non-profits operate.
Understanding of retailer operations.
Bachelor's Degree and at least 8 to 10 years of relevant experience required.

Responsibilities

Manages national programs and partners related to assigned Subaru Love Promise pillars.
Leads program development, defines retailer cost structure, and partners with Legal to draft and negotiate contracts with partners.
Leads program campaign planning, defines activation logistics, and briefs executive leadership and retailer field teams at company-wide meetings (such as National Training Conference [NTC], National Business Conference [NBC], Regional Organizational Meetings, all-Field calls, etc.).
Develops success measures, tracks impact data, prepares national impact statements, and updates pillar messaging.
Leads across internal Marketing teams to ensure that strategic elements are carried out in Love Promise programs and campaigns by determining strategy and disseminating relevant information to stakeholders to promote activations in paid and owned channels.
Partners with Creative Agency of Record to oversee Love Promise creative concepting and execution of national and retailer marketing assets.
Maintains responsibility for leading post-activation/campaign recaps to inform future initiatives, optimize programs, and define best practices.
Develops and manages relationships with organizations that align with Subaru’s brand.
Performs prospecting and outreach actions to potential partners.
Makes recommendations to SOA executives for new strategic partnerships.
Develops annual contracts with national charity partners.
Creates contract deliverables that will help Subaru on its path to becoming More than a Car Company and More than a Retailer.
Serves as liaison for internal SOA Advertising Production team and non-profit.
Guides non-profits on awareness and activation ideas.
Shares best practices.
Plans meetings with non-profits around the campaign.
Plans check presentation ceremonies with non-profit executives and SOA executives.
Partners with SOA Field and SOA Training on Love Promise opportunities and provides guidance and direction.
Partners with internal SOA Advertising Production team on content capture opportunities that will help Subaru tell the story of our Love Promise.
Partners with SOA retailers and their staff members leading the Love Promise effort by cultivating relationships and serving as main point of contact between retailers and SOA.
Manages budget for assigned programs.