Local SEO Specialist

The Joint Chiropractic • Scottsdale, AZ

100d • $50,000 - $60,000

About The Position

A better way to deliver care starts here! Headquartered in Scottsdale, AZ, The Joint Chiropractic is revolutionizing access to care by delivering high-quality, affordable chiropractic services in a convenient retail setting. As the largest operator, manager, and franchisor of chiropractic clinics in the U.S., The Joint delivers more than 12 million patient visits annually across nearly 1,000 locations. Recognized by Forbes, Fortune, and Franchise Times, we are leading a movement to make wellness care more accessible to all. We are seeking a detail-oriented and proactive Local SEO Manager to oversee and maintain accurate, up-to-date location data across all digital platforms for our franchise network. This role is critical in ensuring that each franchise location is properly represented online to support local SEO, customer engagement, and brand consistency.

Requirements

• 2+ years of experience in local listings management, digital marketing, or a related role (experience with franchise systems preferred)
• Proficiency with Yext or similar local listings platforms (e.g., Uberall, Moz Local)
• Strong understanding of local SEO and digital presence best practices
• Excellent attention to detail and organizational skills
• Effective communicator with the ability to collaborate across departments and with external partners
• Ability to manage multiple tasks in a fast-paced environment and meet deadlines
• Familiarity with Google Business Profile and other local search platforms such as Facebook and Yelp

Responsibilities

• Serve as the primary administrator and liaison for Yext, managing our enterprise-level account
• Audit, update, and maintain accurate business information (e.g., name, address, phone number, hours of operation, services offered) for all franchise locations
• Collaborate with franchise owners and field operations teams to collect, verify, and input location-specific information
• Monitor and manage duplicate listings, inaccuracies, and other data quality issues across platforms like Google Business Profile, Apple Maps, Bing, Facebook, Yelp, and more
• Ensure brand consistency across all listings in accordance with corporate guidelines
• Track performance metrics (visibility, engagement, clicks, etc.) using the Yext platform and prepare regular reports for leadership
• Stay current with local SEO best practices and listing platform updates to continually improve data performance and discoverability
• Coordinate with the marketing and customer experience teams to ensure listings support campaigns, seasonal changes, and special initiatives

Benefits

• Salary: $50k - $60k DOE
• Medical, Dental, Vision
• 401k w/company match
• PTO Accrual
• Complimentary Joint Membership

What This Job Offers

• Job Type: Full-time
• Number of Employees: 501-1,000 employees