Local Performance Marketing Specialist

Neighborly® • Waco, TX

96d

About The Position

Are you looking for a place where you can bring your passion for local marketing programs, and their effectiveness in driving overall sales and customer growth for franchise owners? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate. As a Local Performance Marketing Specialist on the Marketing team, a typical day for you will include: Integrated marketing plan tracking and coaching recommendations to franchise owners Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth. Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives. Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets. Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan. Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s.

Requirements

• 3+ years marketing experience ideally within a franchise service or retail industry.
• 3+ years’ experience with digital marketing, highly analytical and data-driven.
• Strong track record of delivering results in a high growth environment.
• Ability to interpret, analyze and present metrics and trends.
• Possess excellent diplomatic skills and relationship building qualities.
• Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization.
• Four-year college degree in Marketing or related field.

Responsibilities

• Monitor, track and coach franchise business owners on their local integrated marketing plans.
• Align marketing plans with the customer journey and marketing funnel.
• Deliver on acquisition, retention, reactivation, and loyalty goals for overall customer growth.
• Monitor key marketing performance metrics, both online and offline.
• Emphasize franchise owners' total qualified leads and cost per lead.
• Focus on franchise owners not achieving target lead and revenue objectives.
• Present pre-opening and grand-opening marketing plans during onboarding training sessions.
• Coach franchise business owners on their first- and second-year integrated marketing plan recommendations.
• Sell in local programs with recommendations provided to individual franchise owners.
• Develop roll up reporting on franchise business owner participation in key programs.

Benefits

• Equity and bonus opportunities
• Competitive Pay: Commensurate with experience
• Full-time schedule, Monday - Friday

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees