LN Media & Sponsorship || Brand Associate

Live Nation • New York, NY

134d • $65,000

About The Position

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. The Brand Management team is the driving force within the Live Nation Media & Sponsorship division, focused on turning problems into solutions and making clients look like rock stars. The Brand Associate will manage the day-to-day relationship and activities of Live Nation’s strategic marketing partnership with top corporate brands, maximizing client relationship value and performance of entertainment marketing programs.

Requirements

• 2+ years direct experience in brand management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies.
• Experience with recognizable global brands preferred.
• Experience with marketing programs that blend physical and digital components preferred.
• Knowledge of consumer and market research with ability to implement into decision-making and management.
• Superior project management skills including managing multiple projects simultaneously.
• Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel.
• Strong passion for music, including knowledge of current/relevant artists and industry trends.
• Ability to travel up to 30% of time or more in season, often nights and weeks.

Responsibilities

• Provide professional, responsive service to clients that exceeds expectations and increases likelihood of program renewal.
• Coordinate and prepare periodic client status calls and/or meetings, including preparation of program reports and delivery of post-call reports.
• Oversee the delivery of contractual agreements including planning, execution, measurement, and reporting.
• Coordinate the planning and execution of key client activations across venues, festivals, promotions, media, hospitality, and content programs.
• Directly represent the team at client activities as needed.
• Manage tracking of consumer-oriented promotions using assets like Live Nation Concert Cash, including program review, clearance, and redemption reporting.
• Coordinate directly with artist management teams to advance artist-based events and manage press materials.
• Develop Artist one sheets to educate clients about artists for potential sponsorship programs.
• Gather, analyze, and package key metrics, learnings, and development opportunities into program recaps.
• Manage program financials including budget tracking, billing, invoicing, and other relevant financial activities.
• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs.
• Support department-wide development initiatives.

Benefits

• Generous vacation
• Healthcare
• Retirement benefits
• Student loan repayment
• Tuition reimbursement
• Six months of paid caregiver leave for new parents including fostering
• Access to free live events through exclusive employee ticketing program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees